Digital Media Senior Executive

3 weeks ago


London, United Kingdom Group M Worldwide Inc. Full time

Data Strategy & Insights Executive
Mindshare Worldwide
Unilever
Reports to: Data Strategy & Insights Director

Mindshare is a media services company that accelerates Good Growth for its clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. People at Mindshare create ideas and solutions that help not only our clients, but also the industry and the world.
At Mindshare Worldwide, we offer a competitive salary package, with 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year. We also have an enhanced pension scheme, Bupa healthcare, a monthly wellbeing fund and early finishes on a Friday during summer. Based ten minutes from London Bridge tube station, our office has a rooftop with 360 views of London – a great space to hang out with colleagues and friends
We also offer an extensive training programme to help guide your career development , t here’s a wide range of options to suit everyone at all levels of your career.
Our new values, of Energy , Empathy and Impact not only align with our Good Growth ambition but represent our commitment and dedication to our people , help ing them grow their careers, fostering creativity, embracing humanity, and changing the world. We believe in being open and supportive of our people and all their differences to help them succeed. Should you require any adjustments or if you require this document in another format, such as large print or audio, please contact the People Team ( peopleteam@mindshareworld.The Worldwide Data Strategy & Insights team at Mindshare is a data agnostic team passionate about understanding people. As team we are committed to bringing the world of digital identity and human identity together in a way that truly describes audiences in a rich and contemporary way and helps drive communication effectiveness for clients. The Data Strategy & Insights Executive role is key in helping us to meet this goal and, therefore, the needs of our internal and external clients.
Curiosity, flexibility, problem solving skills, a scientific mindset and an enthusiasm for learning new things are key attributes.
Fundamentally interested in people - Interested in the world around you and what makes people behave the way they do and how data and research can get you closer to understanding it.
Comfortable manipulating and reshaping data to suit a particular task or tale
Comfortable and understands media data
A creative and flexible approach to finding, identifying, and generating insights on cultural shifts and forces shaping people’s behaviour - beyond the ‘what’ to uncover the ‘why’.
Good interpersonal skills – confident in building relationships within and outside the agency
Comfortable with reading and understanding data sets through excel
An Interest in Data Strategy and working with 1PD and 2PD.
Supporting senior team members in the development and delivery of audience insights for key Mindshare Worldwide clients
Supporting senior members of the team with data strategy workstreams, focusing on leveraging 1PD or 2PD for efficient activation in partner platforms
Supporting team members to deliver bespoke research projects from beginning to end using both qualitative and quantitative methodologies across a wide range of clients and categories
Learning and leveraging insights related data sources at Mindshare to their full capabilities (e.g., trends report through Mintel, data sets within Euromonitor etc)
Generating insights using various industry tools and data sources and helping others in their use, including: -
Industry syndicated tools and data sources such as TGI, Choices or Euromonitor
WPP or Mindshare proprietary data sources such as The Mindshare Tracker, BAV or Audience Origin
An enthusiastic communicator both in presentation and in writing succinct POVs on industry trends



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