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Senior Manager, Performance

4 weeks ago

Billericay Essex, United Kingdom Hallmark Luxury Care Homes Full time

Be Part of Something Exceptional: Join Us as a Senior Marketing Manager at Hallmark Luxury Care Homes Position: Senior Marketing Manager Location: Central Support / Billericay – Essex.
Hybrid working 2 days office based) At Hallmark Luxury Care Homes, we're dedicated to cherishing every moment and providing exceptional care that supports residents to live each day to the full.
The Role: We are looking for a specialist in mainly Offline Marketing (Working alongside our Digital and Social Media Marketing Managers) Able to create a National Marketing proposition and bring that to life in 22 locations around England and Wales Ability to create that Brand and ensure that Brand consistency is delivered consistently across a multi site organisation Key Responsibilities: Brand Marketing & Project Delivery Develop distinctive brand assets such as imagery, video, music etc Develop compelling campaign propositions for new product launches, working with the Operations team, ensuring brand standards are upheld.
Create a master asset suite for fully integrated channel activations.
Effective communications to wider stakeholder groups, influencing support for all marketing activations.
Lead on ad-hoc strategic brand projects.
Creative Strategy & Comms Planning Experience Experienced in translating strategy into marketing campaign propositions for both brand and tactical marketing Develop master marketing assets for all channels that are rooted in the brand proposition ready for localisation at home level.
· Constantly challenge creative activation to achieve maximum impact across all channels.
· Brief and manage day-to-day communications with creative and media agencies to produce outstanding marketing campaigns.
· Support Digital Marketing Team with compelling content to achieve continuous engagement and conversion improvement targets · Reporting of campaign performance including key metrics and learnings to continuously improve effectiveness of ongoing marketing efforts Team & Budget Management Line-manage in-house designer, coach, develop, support with the translation of more complex strategic briefs and day-today workload prioritisation Manage applicable budget lines ensuring all projects are delivered as planner What We're Looking For: Experience of working with 3rd party / agencies and building propositions Development of integrated brand and direct response activations Well versed at delivering marketing communications in a multi-site business Media planning and execution at both a national and hyper local town/city level Proven team leadership with management of design team an advantage · Awareness of brand and digital marketing best practices Previous experience in luxury sector developing marketing & communications for premium priced products / services desirable Personal Qualities A creative thinker who can take ideas from outside the acre sector to improve the Hallmark experience in-line with the business positioning.
Organised with the ability to effectively manage multiple on-going projects and deadlines · A strong influencer with good communication skills At Hallmark Luxury Care Homes, we value diversity, respect, and collaboration.
If you're ready to embark on a fulfilling journey where your skills and passion can shine, we invite you to apply and become part of our supportive and caring community.
Together, let's make a positive difference in the lives of our residents and team members every day Hallmark Luxury Care Homes is committed to promoting equal opportunities in employment and in the workplace and welcomes applications from all suitably qualified candidates regardless of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation.