Digital Brand Designer Web

4 weeks ago


London, United Kingdom Liberty. Full time

Digital Designers at Liberty are primarily responsible for designing beautiful, engaging content to support our online marketing activities. They must collaborate with a wide range of marketing and creative teams to bring the digital channels to life as part of wider multi-channel marketing campaigns.
Create visual designs for digital marketing content such as digital ads, affiliate collateral, emails, social posts and custom web pages
Where required, create motion graphics or edit short-form videos for use in digital ads or social posts
Collaborate with the digital marketing, customer marketing and digital trading teams to understand their briefs and turn them into a reality
Contribute to the development of Liberty’s branding guidelines and ensure any new designs comply with those guidelines
Ensure designs are mobile-first, responsive and consider accessibility, SEO and performance
Refresh website content by publishing changes using the web content management system
Peer review custom web pages or emails created by your colleagues to ensure quality standards are met
Review competitor marketing and keep up-to-date with the latest digital design trends to constantly improve the look and feel of our digital marketing assets
Demonstrable passion for design and luxury
Educational qualifications in a design-related discipline
At least some relevant work experience in a corporate environment, which could include internships
Experience with core Adobe Creative Suite tools (Adobe XD, Photoshop and Illustrator)
Some experience with creating motion graphics and video editing using Adobe After Effects and Premiere Pro (or at least a very strong desire to learn)
Strong visual design skills with a good understanding of typography, colour and layout
Experience of using Dynamic Content (the web content management solution offered by Amplience)


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