Brand Marketing Manager- Ronseal

2 weeks ago

Reading Berkshire, United Kingdom Sherwin-Williams Full time

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

Job Description

Ronseal

Have you ever heard the phrase 'Does exactly what it says on the tin.'? This is the famous tagline for the number one woodcare brand in the UK and Ireland - Ronseal. During our marketing activities in the mid-90's, this tagline captured the attention of the public for its straight-talking, no-nonsense tone, describing the performance of the products in this range. This line has become a part of the everyday vernacular in the UK and Ireland and perfectly outlines what Ronseal is all about: performance and simplicity. It's a line we are very proud of and continue to use as a core asset of our brand.

Ronseal didn't just rise to prominence in the 90's though, this brand has a heritage that stretches back to the early 1900's and is steeped in innovation and excellence that has led to today's leading range of fence care, decking maintenance, problem solvers, fillers, and trim paints.

Trade Brands and Building Envelope (BEG)

We are home to a number of brands across the Trade and BEG categories whose products are revered by trades men and women and, therefore, are commonplace on almost any building site and trade job. From hand-crafted professional decorators tools such as Purdy, versatile adhesives and sealants to assist any trader such as Geocel and Dow, all the way through to renowned products such as Thompson's Water Seal, you may come into contact with products from our portfolio of trade and BEG brands every single day without even realising it. Whether it's huge commercial structure, or a smaller domestic project, Sherwin-Williams trade and BEG brands are never far away.

These are just a flavour of the many popular DIY and trade brands within the UK and Ireland under the umbrella of Sherwin-Williams Consumer Brands Group.

Now you know a little bit about who we are, how do you feel about becoming part of the story for some truly renowned brands across UK and Ireland? Do you want to work in a business that focusses on developing its teams and strives to help individuals achieve their career aspirations? Is the notion of working as part of a fun, energetic team your idea of job? Do you crave working in partnership with industry leading agencies? If the answer is 'yes', then you're in the right place.

Responsibilities

We have an opening for a Brand Manager to support on our popular Ronseal, Trade and BEG brands.

Here's everything you need to know:

Assists the Senior Brand Manager in ensuring that the Ronseal, Colron, Trade brands and Building Envelope (BEG) brands are communicated consistently across any internal and external touchpoints. The role will take full responsibility for projects based around content creation, PR activity, CSR and NPD requirements. This role works with the Senior Brand Manager to be the guardian of the Ronseal and Trade brands and continuously drives projects and influences stakeholders to develop brand strength. An internal and external champion of Ronseal, Colron, Trade brands and BEG brands.

Asset creation - manages key asset creation projects to inform day-to-day and campaign creative across all channels. Directly responsible for allocated brand asset creation projects across various content types as requires - photography, video, copy, TV ads etc.

Campaign creation and execution - responsible for the delivery of allocated projects, campaigns and events across CSR, PR and sponsorship activities from planning to execution, ensuring they are all on brand and deliver to brand objectives, within agreed budgets. Responsible for reporting campaign results.

Branding support - works alongside Senior Brand Manager to be a go-to person for expertise and advice on the use of and development of the Ronseal, Colron, Trade and BEG brands internally and externally. Takes an active approach to ensuring brands are well represented in terms of look, feel and tone of voice across all channels including internal communications, retailer communication, campaigns and packaging development (front of pack) where responsibility is allocated.

Brand presentation - delivers brand training and presentations to wider business and retail partners as required e.g. campaign overviews, induction training or brand guideline training.

Agency management - responsible for briefing brand projects to relevant agencies and ensuring the on-time and on-budget delivery and internal sign off.

Qualifications

  • Marketing degree/CIM qualifications or experience preferred
  • Retail or FMCG experience
  • Trade experience beneficial
  • Excellent communication skills, verbal and written
  • Time and project management skills
  • Strong attention to detail and analytical skills
  • Ability to present to internal stakeholders

What's in it for you?

In addition to those great aspects of life at Sherwin-Williams mentioned earlier, we also understand that each employee is an individual, with individual circumstances. That's why we employ a flexible working system with three set days in the office and two days remote working, as well as a flexi-time policy with core working hours between 09:00-16:00.

Our CBG Marketing offices are situated in the heart of Winnersh Triangle, a state-of-the-art commercial complex in Wokingham which provides great benefits, from periodic events such as food festivals, amenities such as a newsagents, a gym, a nursery, a train station, and cafes, all the way through to football courts and yoga studios. We even have a film studio that shoots the occasional Hollywood blockbuster and showcases movie memorabilia

  • A competitive salary and company bonus
  • Company contributed pension
  • Work life balance - hybrid and flexible working schedule (3 days in the Reading office, 2 wfh)
  • Career growth opportunities in a truly international environment
  • Innovation leaders in the protective coatings industry
  • Sherwin Academy offers continuous training programmes for all seniority levels
  • Attractive wellbeing, mental health, women & inclusion and ID&E programmes

#LI-JR1

About Us

Here, we believe there's not one path to success, we believe in careers that grow with you. Whoever you are or wherever you come from in the world, there's a place for you at Sherwin-Williams. We provide you with the opportunity to explore your curiosity and drive us forward. We'll give you the space to share your strengths and we want you to show us what you can do. You can innovate, grow and discover in a place where you can thrive

Eligibility to Work

You will need to provide proof of right to work. It is a condition of any offer of employment we make to you that you have the permission to work in the country for the role for which you are applying for.

Equal Opportunity Employer

An equal opportunity employer, all qualified applicants will receive consideration for employment and will not be discriminated against based on race, colour, religion or belief, gender, sexual orientation, gender identity, ethnic or national origin, disability, age pregnancy or maternity, marital or civil partner status, or any other protected characteristic prohibited by law.

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