Digital Product Owner

We're looking for an energetic and experienced Digital Product Owner to lead a new squad and driving performance across our website. As part of our ongoing digital evolution, this role is pivotal in improving SEO ranking, click through and conversion rates, and overall digital acquisition performance within a dynamic, matrix structure. As a Digital Product Owner, you'll take ownership of the squad roadmap, focusing on insight-led optimisation of our marketing pages and driving SEO enhancements, while being accountable for commercial KPIs. Collaboration is at the heart of this role. You'll work closely with product design, engineering, and marketing to boost traffic generation and click-through rates. Your ability to align stakeholders and champion agile practices will ensure we deliver impactful, user-focused solutions. This is a hybrid role, working 2 days a week from our iconic Bradley Stoke office and 3 days at home. As a Digital Product Owner at RAC, you'll get benefits that go the extra mile Earnings That Motivate - enjoy a competitive salary plus automatic enrolment in our 'Owning It Together' Colleague Share Scheme - a unique opportunity to share in RAC's future success and be rewarded for the exceptional work you deliver. Tools to Drive Your Future - get started with free RAC Complete breakdown cover from day one, plus access to a car salary sacrifice scheme (including electric vehicle options) after 12 months, delivering serious tax savings. Time Off That Matters - enjoy 25 days annual lave, plus bank holidays. We also support work-life balance with paid family leave, flexible schedules, and practical resources to help navigate personal commitments. Financial Security & Perks - pension scheme with up to 6.5% matched contributions alongside life assurance cover up to 4x salary (10x optional with flex benefits), designed to support you long-term. Wellbeing That Works for You - our 24/7 confidential support service is available to you and household members aged 16+, offering reassurance whenever you need it. Extras That Make a Difference - access Orange Savings, our exclusive discount portal with deals across top retailers, holidays, tools, tech and more. After passing probation, you'll automatically join our Colleague Share Scheme, giving you a stake in our collective success. What you'll do Own planning and delivery of the squad roadmap with a focus on landing page optimization and SEO improvements. Take full accountability for KPIs including Click-through rate and performance against Google Core Web Vitals Collaborate closely with marketing teams to drive traffic generation and optimise click-through rates. Ensure sprint efficiency through robust agile practices and stakeholder alignment. Work closely with design, engineering, and regulatory teams to ensure we build the right things in the right way. Stay ahead of SEO trends and competitor activity, ensuring our websites meet accessibility guidelines and best practice. What you'll need Proven experience as a Product Owner or Digital Product Manager in a fast-paced, digital environment. Proficiency in agile frameworks (Scrum, Kanban) and writing clear user stories. Strong understanding of SEO principles, technical factors impacting performance, and experience using SEO tools. Ability to combine data, user testing, and research to inform decisions. Good understanding of UX/UI principles and ability to collaborate with designers. Strong communication skills to engage stakeholders Commercial acumen and a proactive mindset We're Orange Heroes At the RAC, we never stand still. With a legacy of over 125 years, it's this restless drive for better that's earned the trust of over 15 million members and it's why we're on a mission to be the UK's number one driving services provider. That commitment to excellence isn't just felt by our members, it's echoed by our people too. With a 4.5-star rating on Glassdoor, our colleagues recognise the RAC as a place where ambition, support and authenticity come together. We're all about progress powered by people. As an equal opportunities employer, we welcome every background, champion every voice and back your growth every step of the way. At the RAC, individuality fuels innovation and you're invited to bring your full self to it.