Media Operations and Ad Tech Manager

2 weeks ago

London, United Kingdom Aquent UK Full time

Job Title: Ad Operations Manager

Client Location: Central London - Hybrid (3 days on-site)

Starting: April 2024

Salary/Pay Rate: £400 per day (PAYE)

Hours: Full-time

Duration: 6 months

Are you experienced Ad Ops Manager looking for your next contract role in London? If so, this may be a good opportunity for you

We're seeking an Ad Operations Manager to join our tech client for 6-months contract, offering £400 per day (PAYE).

As a member of our client's Marketing organization, the Operations Manager leads all aspects of Media Operations and Ad Technology to identify improvements, troubleshoot problems, address inefficiencies, leverage data and build audiences. You have the ability to drive innovative thinking to enable business growth and efficient conversions across our digital ecosystem. You will have direct hands on ownership of tools as well as work cross-functionally across Media, Creative, Product and Technology.

The role requires a passion for results, a commitment to action, an attitude that anything is possible, and a relentless focus on the customer. The right candidate will thrive in a highly entrepreneurial, fast-changing, and collaborative environment where people are driven, enthusiastic, collaborative and not afraid to take risks. Your mission (and ours) is unique and powerful: fill hearts, minds, and souls with premium audio content that enables learning and literate entertainment.

The position’s most critical duties and functions:

-General Ad Operations and Ad Technology (Adobe AAM, Target, Analytics, Doubleclick, DS3, Kochava, Branch I/O, etc.)

-Primary lead for Adobe DTM ad tagging in Javascript for the U.S. marketplace (All digital) to track conversions, optimize campaigns and boost return on investment

-Understanding concepts of programmatic media, ad serving, ad serving platforms, ad trafficking process, attribution models based on impression, click, IDFA, ADID, etc., basic data security policies/strategies, privacy regulations (such as CCPA, CPRA, GDPR, and etc.), network sniffing tools like Charles proxy, and understanding of network payloads.

-Understanding of advertising identity space technologies such as Google customer match, Ramp ID, Trade Desk UUID 2.0, and others, and device identifiers such as IDFA, IDFV, ADID, etc, and knowledge on ATT and SKAd network integrations and reporting.

-Manage MMP day to day operations such as partner configurations, postback setup, tracker creation and QA, traffic verification, data exports, etc.

-Understanding of cookie less advertising and cookie consent concepts

-Understanding of user access management, SSO implementation, LDAP groups, access tokens etc.

-Manage audience creation/management, server to server and API connections such as CAPI, and offline events sharing.

-Analyze and troubleshoot technical issues with ad placement trafficking, campaign delivery, 3rd party reporting discrepancies, site ad tags and creative user flow testing

-DMP tech setup, infrastructure, cross-device targeting/reporting, CDP

Management of Data Onboarders

-Site troubleshooting

-SQL, ETL, knowledge on data transfer via S3, and SFTP

-Deeplinking and DCO concepts

-Develop and oversee quality assurance process to act as main point of contact cross functionally / cross agency to ensure website tags are correctly generating relevant traffic and recording conversions accurately within overall plan

-Manage relationship with external media vendors and other partners in the media ops and ad tech space (i.e. agency, attribution partners, etc)

Ability to understand and transform business requirements into actionable tech/product requirements for feature developments

Basic Qualifications:

Solid experience in media, advertising, or marketing (within the mobile space is bonus)

-Experience implementing brand positioning into marcomm and the customer experience

-Experience managing a large budget and forecasting

-Experience in working with external creative agencies and internal design teams

-Strong analytical skills (spreadsheet mastery a must, database experience is a bonus)

Preferred Qualifications:

-Have worked at a leading brand company or agency managing leading brands

-Proactive and solutions oriented

-Entrepreneurial spirit / ability to try different things with minimal direction

-Established track record of creativity and innovation

If the above sounds like you and this role aligns with your future goals, contact Aquent today

The next steps will be shared with shortlisted candidates by EOD on Thursday 7th March 2024.

We're looking forward to hearing from you

Client Description:

Our Client is a FTSE 100, multinational technology company no longer known for just one thing. Their areas of expertise include e-commerce, cloud computing, digital streaming, artificial intelligence, original entertainment… the list goes on. Despite being primarily digital, their aim is to be the most customer-centric company in the world.

Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer. We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities. We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.

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