Associate Director of Landscape Planning and Management

2 weeks ago

London, United Kingdom Group M Worldwide Inc. Full time

As a member in a unique agency that's pioneering the media marketing world, you will share in the responsibility of its success, as well as its rewards. L’Oréal are the world’s leading beauty company and the UK’s fifth largest spender in media. With a portfolio including L’Oreal Paris, Garnier, Maybelline, Kiehl’s, Lancome, Kerastase, La Roche Posay, NYX, Essie and IT Cosmetics, L’Oréal promote a truly democratised and diverse beauty offering.
Our clients are a mix of marketing, product and media experts. Highly commercial and with an impressive grasp of their markets, they will continuously challenge your thinking to get to the best solutions for driving growth in their dynamic product categories.
As Media Planning Associate Director on L’Oréal, you will play a key role in delivering business success for our clients. You will be in constant communication with them, building trusted partner status and making a vital contribution to the overall success of our client-agency relationship.
In return you will have access to business level data to jointly work towards our clients’ ambitious goals. Ideally, you will have experience planning across all media channels, from TV to social. Our remit covers planning across the UK and Ireland.
You’ll work on a selection of brands within the L’Oréal portfolio. The Media Planning Associate Director works within a team of media planners with one direct report, inspiring innovation and great thinking. The candidate will hold close client relationships and work alongside the Media Planning Director(s) as the primary face of Essence’s acquisition media planning product for those clients. They will be ultimately responsible for campaign performance and the delivery of business-enhancing innovation. Oversee and quality assure all deliverables produced by junior team members.
Ensure the delivery of high quality strategic presentations, actionable weekly reporting, insightful post campaign analysis and clear briefs to Activation.
Deliver clear and compelling rationale to support media investment recommendations and to evidence campaign performance versus expected outcomes.
Take responsibility for the performance of assigned media budgets against intended outcomes.
Contribute to internal thought leadership and team process/workflow enhancement, increasing work quality, making us more efficient, and increasing Essential satisfaction.
Set the quality standard for one or more planning deliverables per year, improving them over time via team/client feedback and incorporation of evolving external context.
When appropriate, support the development of media plans and presentations for new business pitches.
Line manage 2-4 direct reports to support career development and Essential satisfaction.
Forecast expected outcomes of brand and performance campaigns and manage spend and finance reconciliations accordingly.
Thorough understanding of industry standard media research tools (Comscore, GWI, TGI, YouGov).
Excellent organizational skills, close attention to detail and ability to quality control work.
Ability to adhere to deadlines and project manage multiple campaigns.
Superb client relationship and management skills.
We are an equal opportunity employer and value diversity at our company.

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