Data Selections Analyst

2 weeks ago


London, United Kingdom Boston Hale Full time

Job Description

Job Title: Campaign Planning & Selections Officer

Job/Role Purpose:

As the Campaign Planning & Selections Officer, you will oversee large datasets to assist with fundraising and marketing campaigns for a not-for-profit organisation. You will be responsible for data selection processes from start to finish including Stakeholders, inclusions, and exclusions, GDPR as well as manipulating, implementing, and evaluating datasets for the company's communication initiatives.

Your role is pivotal in ensuring the effectiveness and accuracy of our communication strategies through data-driven insights.

Responsibilities:

  • Manage data selections effectively and accurately to support communication objectives and resolve issues as they arise.
  • Provide input to targeting, testing, and personalization strategies for enhanced engagement.
  • Maintain a robust data quality control process to ensure data integrity.
  • Update operational systems with communication history to facilitate analysis and reporting.
  • Lead the evaluation of communication activities, extracting key insights for deeper analysis and improvement.
  • Interpret communications reporting accurately, ensuring statistically sound evaluation of results and providing recommendations for future enhancements.

Competencies Required:

  • Proficiency in producing complex and segmented data selections.
  • Creative thinking ability to devise effective strategies and solutions.
  • Advanced knowledge of Customer Data Platforms, Campaign Management Tools, and CRM systems.
  • Understanding of direct marketing techniques and audience segmentation.
  • Familiarity with fundraising and marketing regulations, including data protection legislation.

Desirable:

  • Familiarity with Raiser’s Edge, SQL, Mailchimp, or other ESPs.
  • Understanding of charity sector codes of conduct and best practices.
  • Experience handling and manipulating large datasets using Microsoft Excel.

Join Us: Embark on a rewarding journey and contribute your expertise to drive impactful communication initiatives by sending your CV into us to apply for the role.

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