PPC & Advertisement Manager

2 weeks ago

London, United Kingdom MetaWin Full time

Job Description At Metawin, we value creativity, collaboration, and a forward-thinking mindset, and we provide our employees with an inspiring and supportive environment to foster growth and innovation.

As a pivotal force in the digital space, we are the affiliate and acquisition arm excelling in the iGaming sector and beyond, with successful operations in over 15 countries. Our mission is to expand our global footprint while enhancing our proficiency in diverse acquisition channels. We are seeking exceptional individuals – those with ambition, skill, and a passion for success in the digital domain – to help propel our team to new, astronomical heights.

As a PPC Manager, you will play a crucial role in developing and executing successful PPC campaigns to drive targeted traffic, increase conversions, and maximise ROI in the gaming sector and beyond.
You will be responsible for managing all aspects of PPC advertising, including campaign strategy, keyword research, ad creation, bid management, and performance analysis. You will collaborate with cross-functional teams, including marketing, content, and analytics, to ensure seamless integration with overall marketing strategies.

Develop and execute PPC campaigns:
Set up and optimise PPC campaigns across various platforms (primarily Google Ads)
Monitor and adjust campaign settings, ad targeting, and budgets based on performance data and insights.

Continuously analyse campaign performance, identify areas for improvement, and implement optimization strategies.
Monitor keyword performance, adjust bids, and manage negative keywords to improve campaign efficiency.
Identify opportunities for expansion and growth, including new targeting option or ad formats.

Conduct competitive analysis:
Monitor and analyse competitor PPC campaigns to identify strengths, weaknesses, and opportunities.
Stay up-to-date with industry trends, emerging platforms, and new PPC features and techniques.
Implement strategies to stay ahead of competitors and drive innovation in PPC campaigns.

Work closely with the commercial team to maximise performance.
Provide regular reports on campaign performance, key metrics, and insights to stakeholders.
Minimum 4 years of experience required in managing PPC campaigns within the iGaming sector.
Proficiency in using PPC platforms, such as Google Ads, Bing Ads, or social media advertising platforms.
Advanced knowledge of Microsoft Excel, Google Sheets or equivalent

Ability to analyse campaign data, draw actionable insights, and make data-driven decisions.
Creative and strategic mindset:
~ Excellent communication and collaboration:
Strong written and verbal communication skills to effectively convey campaign performance, recommendations, and results.
Highly competitive salary reflecting your skills and experience.
~ Reward and recognition programs to acknowledge your contributions.
~ Free bicycle parking to promote eco-friendly transportation options.
~20 days of annual leave, in addition to 8 days of bank holiday.
~ Free snacks, beer, and soft drinks and a PS5 in the office

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