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Loyalty Proposition Manager UK
4 months ago
Entity: Customers & Products If you want to know about the requirements for this role, read on for all the relevant Family Group: Marketing Group Job Description: As Loyalty Propositions Manager you will own our Loyalty strategy, plans and performance delivery across the UK. This is a customer focused role with a deep understanding of loyalty, personalised marketing, retail business and the customer. This is an exciting role which plays a key part in supporting the transition of our loyalty programme to a truly customer focused, personalised consumer proposition. You'll be focusing on strategy, providing deep subject matter expertise in customer loyalty value propositions (including all required enablers) for Mobility & Convenience Europe. As a leader in this space, you will be skilled at working in a fast paced, hand-on environment and able to see opportunities to maximise customer/consumer interactions and value through the development of the loyalty strategy in the most relevant and most efficient way. Key Responsibilities:
- Guiding the local market loyalty teams in optimising programme performance and provide input to develop offer enhancement programs (partners, operations, segmentation, contact plans) that support local market
- Work closely with loyalty providers, regional and global teams to drive, and evaluate ongoing innovation to create programme differentiation
- Ensuring loyalty proposition continues to meet both customer and market needs through interrogation of data intelligence into actionable activity
- Define the integrated loyalty proposition at market level holistically across product categories (fuel, convenience and EV)
- Working with local loyalty teams to ensure key health metrics of scheme (IR, RR, Cross partner usage, Customer Churn) are achieved
- Extensive expertise in Loyalty and Rewards program proposition development
- Expertise in Direct marketing / Segmentation, CRM
- Experience in Retail / loyalty / memeberships environment - European/cross country exposure a benefit
- Strong financial delivery capabilities (Budget planning, Performance management)
- 3rd Party negotiations / Ongoing relationship and performance management
- Experience inworking in a cross country matrix organisation