Area Manager

3 weeks ago


United Kingdom The British American Tobacco Group Full time

.

BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey

ROLE PROFILE

FUNCTION: Sales

SUB FUNCTION: Sales

CITY & COUNTRY: UK (Field Based)

ROLE SUMMARY

What are the key objectives and expectations from this role?

The Area Manager is the sole Multicategory Sales Area Custodian, owning the full strategy and deployment at area level and serving as the primary role responsible for the quality execution of all trade and brand plans within the designated area, covering vaping, nicotine pouches, and FMC.

This role is crucial for achieving key business [1] related KPIs such as Share of Market (SOM), volume, distribution levels, and TCI objectives across various trade channels. The role places a special emphasis on people management and development, performance tracking, area account management, mystery visits to establishments, and 121 and activation management.

What is the direct impact of this role on the team or organization?

Reports to: Regional Manager

Number of Direct Reports: ~10

Core Relationships: Internal: Trade Marketing Team in back office / HRBP

External: Retail POPs is given area

Geographic Scope: Part of UK

Travel Required: Yes

ACCOUNTABILITIES

• Market Monitoring and Analysis:

  • Conduct daily control of BAT volume, market volume, and New Product Introductions (NPIs) in the area to identify new opportunities or improvement areas. o Business Development – identify opportunities in the market to be driven at local level or escalated up
  • Weekly market visits with purpose to identify market insights (Market visits with or without TMs)
  • Area account management for mini-multiples

• Quality Execution of Brand & Trade Programs:

  • Drive and ensure the quality execution of all Brand & Trade programs or activities within the assigned area.
  • Coordinate the swift implementation of programs, reacting decisively against competitive threats.
  • B2B – compliance and drive o 121 activation management – in collaboration with B2B and Consumer Experience ensure areas and territories have mapped out, engaged and agreed upon activations

• KPI Monitoring and Assessment:

  • Visibility drive KPIs – including furniture, backwalls, counter top units or any other solution – focus on resource allocation and overall accountability of area deployment
  • Measure and assess results against Route to Market (RTM) KPIs (SOM, Distribution Levels, Out of Stock, TCP compliance, and Product quality at retail) and Consumer Activation’s KPIs (Visibility SOV, Quality of brand activation, and TCI).
  • Generate SOM Growth and enhance BAT Brand equity among retailers and consumers.

• Team Leadership and Development:

  • Lead, manage, develop, and coach the team to create a highly motivated and high [1] performing unit that surpasses the competition.
  • Emphasize on-the-job training and talent pipeline development for the broader organization.

• Training and Induction:

  • Ensure appropriate training and induction for the team in business-relevant areas, including the tobacco industry, product knowledge, competitors, BAT internal systems, and legal restrictions.

Resource Management:

  • Propose and manage area resources in line with TCI guidelines to maximize return on investment.
  • Ensure proper resource allocation to support the implementation of projects and activities.

• Data Integrity and Reporting:

  • Ensure the team reports daily in company systems.
  • Verify the correctness of data gathered by the area team for accurate feedback to SRM, Trade & Brands teams.

• Engagement with Business Partners:

  • Engage with key business partners to gain high levels of trade support and loyalty.
  • Generate innovative solutions for all sales channels in the area.

• Support to Line Manager:

  • Support the Line Manager (Senior Regional Manager) with relevant information on the team under your responsibility to feed Talent Pipeline meetings.

• Environmental, Health, and Safety:

  • Monitor environmental, health, and safety standards to ensure compliance and create best practices for employee well-being.

• Customer Route Optimization:

  • Keep customer routes up to date, consistently optimizing them based on Trade Marketing classification parameters and criteria.
  • Responsible for both regularly visited customers and other points of sale where cigarettes are sold.

EXPERIENCE, SKILLS, KNOWLEDGE ESSENTIAL

Experience Required

  • Approximately 3/4 years of experience in trade marketing / sales at Territory Area Manager/Sales Rep level or Brand/Trade Assistant level in an FMCG company that has incorporated a trade channel and account management approach.
  • Experience in People Management.

Technical / Functional / Leadership Skills Required

  • Motivating, coaching, and developing people.
  • Depth Sales and Field experience.
  • Leadership skills and potential.
  • Superior selling skills.
  • Customer service orientation.
  • Clear understanding of BAT trade strategies.
  • Cross-market knowledge.
  • Teamwork and cooperation.
  • Strategic and analytical thinking.

WE ARE BAT

At BAT, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation.

See what is possible for you at BAT.

  • Global Top Employer with 53,000 BAT people across more than 180 markets
  • Brands sold in over 200 markets, made in 44 factories in 42 countries
  • Newly established Tech Hubs building extraordinary capabilities for innovation in 4 strategic locations
  • Diversity leader in the Financial Times and International Women’s Day Best Practice winner
  • Seal Award winner – one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER

Collaboration, diversity, and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference

.

#J-18808-Ljbffr
  • Area Manager

    3 weeks ago


    United Kingdom Northampton Business Directory Full time €48,000

    Night Production Area Manager, £48,000 Panama night shift, Corby As the night shift Area Manager, you will be charged with organising the workload of the production team including monitoring production KPI's and looking after the management issues of the team including disciplinary procedures and man management. The successful Production Area Manager...

  • Area Manager

    1 month ago


    United Kingdom COREcruitment Ltd Full time

    Job Title: Area Manager Location: Newcastle & Sunderland Salary: £55,000 + car & bonus I am recruiting for a leading QSR brand known for their commitment to quality food and exceptional customer service. I am seeking a motivated and experienced Area Manager to oversee these bustling locations in Newcastle and Sunderland. If you are passionate about...

  • Area Manager

    3 weeks ago


    United Kingdom Zachary Daniels Full time

    Area Manager Falkirk Up to GBP32,000Are you ready for your first step into a Multi-site role?Zachary Daniels is recruiting a new Area Manager for a rapidly expanding technology retailer who will have the opportunity to deliver a world-class experience to customers and drive an established team to perform consistently. This role is ideal for a strong...

  • Area Manager

    3 weeks ago


    United Kingdom Zachary Daniels Full time €32,000

    Area Manager Falkirk Up to GBP32,000 Are you ready for your first step into a Multi-site role?Zachary Daniels is recruiting a new Area Manager for a rapidly expanding technology retailer who will have the opportunity to deliver a world-class experience to customers and drive an established team to perform consistently. This role is ideal for a strong...

  • Area Manager

    3 weeks ago


    United Kingdom Zachary Daniels Full time €32,000

    Area Manager | Outdoor Retail | £32,000 + Bonus Are you passionate about the outdoors? If so, we may have the perfect role for you! Zachary Daniels are currently recruiting for an Area Manager to lead the team in an exciting outdoor brand in a busy tourist location! We are looking for a new leader who is passionate about the outdoors and can bring that...

  • Area Manager

    2 months ago


    United Kingdom Adult Social Care Full time

    Domus have a fantastic opportunity for an Area Manager to join a reputable provider in Exmouth, Devon insupport for adults with Learning Disabilities, Physical Disabilities, Sensory Impairments, complex Mental Health and Autism. You will be responsible for staff management, development and coaching, as well as budgeting and driving performance. This is a...

  • Area Manager

    3 weeks ago


    United Kingdom Hickory's Smokehouse Full time €55,000

    Start an exciting new chapter in your hospitality career at Hickory's Smokehouse - BBQ is happiness!  Join us as an Area Manager and we can offer you a generous package of up to £55,000 per year plus a car allowance contribution. The Role Are you currently an Area Manager looking to take the next step? We are looking to appoint an Area Manager to...

  • Area Manager

    2 months ago


    United Kingdom Troika Recruitment Full time

    Company This is an exciting opportunity to join a fast-growing QSR group who are the largest and most successful brand in their sector. Their mission is to provide their loyal customers with freshly prepared, customisable, and authentic food which matches their vibrant culture. They require an experienced multi-site manager to join them to look after their...

  • Area Manager

    3 weeks ago


    United Kingdom LIDL Full time

    This isn’t starting a new job. This is starting a new journey. As we move into the next stage of our growth, we are seeking Lidl’s future leaders. As an Area Manager at Lidl, you will lead 3 – 6 Lidl stores in your area, ensuring that they are performing at their best. To learn the business inside out, all of our Area Managers start as trainees,...

  • Area Manager

    3 weeks ago


    United Kingdom LIDL Full time

    This isn’t starting a new job. This is starting a new journey. As we move into the next stage of our growth, we are seeking Lidl’s future leaders. As an Area Manager at Lidl, you will lead 3 – 6 Lidl stores in your area, ensuring that they are performing at their best. To learn the business inside out, all of our Area Managers start as trainees,...

  • Area Manager

    2 weeks ago


    United Kingdom LIDL Full time

    This isn’t starting a new job. This is starting a new journey. As we move into the next stage of our growth, we are seeking Lidl’s future leaders. As an Area Manager at Lidl, you will lead 3 – 6 Lidl stores in your area, ensuring that they are performing at their best. To learn the business inside out, all of our Area Managers start as trainees,...

  • Area Manager

    2 weeks ago


    United Kingdom LIDL Full time

    This isn’t starting a new job. This is starting a new journey. As we move into the next stage of our growth, we are seeking Lidl’s future leaders. As an Area Manager at Lidl, you will lead 3 – 6 Lidl stores in your area, ensuring that they are performing at their best. To learn the business inside out, all of our Area Managers start as trainees,...

  • Area Manager

    2 weeks ago


    United Kingdom LIDL Full time

    This isn’t starting a new job. This is starting a new journey. As we move into the next stage of our growth, we are seeking Lidl’s future leaders. As an Area Manager at Lidl, you will lead 3 – 6 Lidl stores in your area, ensuring that they are performing at their best. To learn the business inside out, all of our Area Managers start as trainees,...

  • Area Manager

    3 weeks ago


    United Kingdom LIDL Full time

    This isn’t starting a new job. This is starting a new journey. As we move into the next stage of our growth, we are seeking Lidl’s future leaders. As an Area Manager at Lidl, you will lead 3 – 6 Lidl stores in your area, ensuring that they are performing at their best. To learn the business inside out, all of our Area Managers start as trainees,...

  • Area Manager

    3 weeks ago


    United Kingdom Artisan People Group Full time

    A luxury French beauty brand is on the hunt for a dedicated Area Manager to be based in the Midlands. Stores include John Lewis, Selfridges, Harvey Nichols, Brown Thomas and more. An overview of your responsibilities: Manage, motivate and lead a team within a designated area to increase sales and meet company objectives Manage stock levels and make key...

  • Area Manager

    3 weeks ago


    United Kingdom Superdry careers Full time

    Our Area Managers (known at Superdry as an Area Leader) support and lead our store teams to be the best they can be. You’ll have a brilliant team to work with, and you’ll develop and lead in your own inimitable way. We don’t believe in hiring talented people and then telling them what to do. So you’ll have the freedom to make the most of...

  • Area Manager

    3 weeks ago


    United Kingdom mydentist Full time

    We are looking for an experienced area manager to join our Specialist Orthodontic Division at {my}dentist A field-based role managing 13 Orthodontic Practices located in NE - M@idlands area Open to cand@idates location as long as flexible to travel Travel expected up to 3 days per week across the region @ideally with 2 days working from home Joining a...

  • Area Manager

    3 weeks ago


    United Kingdom mydentist Full time

    We are looking for an experienced area manager to join our Specialist Orthodontic Division at {my}dentist A field-based role managing 13 Orthodontic Practices located in NE - M@idlands area Open to cand@idates location as long as flexible to travel Travel expected up to 3 days per week across the region @ideally with 2 days working from home Joining a...

  • Area Manager

    3 weeks ago


    United Kingdom mydentist Full time

    We are looking for an experienced area manager to join our Specialist Orthodontic Division at {my}dentist A field-based role managing 13 Orthodontic Practices located in NE - area Open to location as long as flexible to travel Travel expected up to 3 days per week across the region @ideally with 2 days working from home Joining a fast-paced...

  • Area Manager

    3 weeks ago


    United Kingdom Edinburgh Woollen Mill Full time

    Here at The Edinburgh Woollen Mill we have a fantastic opportunity for you to join our vibrant team as an Area Manager for the South East Region. The Edinburgh Woollen Mill is a retail business comprising of over 400 units, including High Street, Tourist & Destination sites, predominantly Fashion and Home. High Street The Edinburgh Woollen Mill has...