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Digital Marketing Director

4 months ago

London, United Kingdom iQ Student Accommodation Full time €33,000 - €35,000

Email Marketing Executive - London Bridge, London*
*Job Type: *Permanent
iQ is one of the UK's biggest providers of student accommodation, committed to giving our 30,000 students in 81 sites across 29 UK cities their best year yet. Our London- and Manchester-based support teams are the oil that keeps the iQ wheels turning, providing our brilliant site teams (circa 600 employees) with everything they need to deliver a fantastic student experience every day.
The iQ Support functions cover everything from Real Estate and Legal to Marketing, People and Finance, but what we all have in common is our uncompromising commitment to doing the right thing, even when nobody's watching. We have an exciting opportunity for an Email Marketing Specialist who will be responsible for supporting the delivery of revenue targets, through the delivery of integrated digital communications activity across email, SMS and app. 
*Lead on the building, testing, deployment and reporting of all prospect nurturing email and SMS activity
* Working on the building, testing, deployment and reporting of all customer email 
* Lead on identifying new email, SMS and app notification opportunities in the business, to enhance conversion to sale, improve customer experience and advocacy
* Effectively manage the relationship with the email platform supplier, managing tasks and projects they're working on, to ensure they're delivered on time and meet requirements. · Identify and propose platform improvements, and manage the supplier and internal stakeholders to deliver these, in close collaboration with the eCommerce & Digital Marketing Manager
* Comply with iQ's data handling policies and be competent in your understanding of GDPR requirements, collaborating with iQ's DPO as required.
* Maintain a healthy contact list, by establishing a regular data cleansing process 
* Experience migrating to a new email marketing platform, onboarding and setting it up, including working closely with IT on tech integrations. 
* Experience coding HTML email templates from design.
* Analytical skills and demonstrable knowledge of email marketing performance metrics and experience in producing performance reports, using in-platform analytics as well as GA4 to assess website behaviour of email traffic.
* Be informed about current trends and best practice in email marketing.
*We work a hybrid working model with 3 days in our office in London Bridge*
*25 days annual leave, plus bank holidays (pro rata for part-time)
* Additional day off to celebrate your birthday
* Discretionary bonus
* Pension: we match your contributions up to 8%
* Gym Discounts
* Life Assurance
* Access to thousand's of discounts and offers at shops you know and love
* Season ticket loan
* Cycle to work scheme
* Flexible working policy