Pricing Specialist
2 weeks ago
Location : UK - Flexible & open to other countries
Division : Ticketmaster Music
Contract Terms : Full Time, Permanent
THE TEAM
Ticketmaster Music is a passionate team dedicated to supporting the needs of the world’s biggest touring artists (and their promoters, agents, and managers). Tasked with building Ticketmaster’s relationships with the Artist community, this entails being on the pulse of where the business is moving through discussion with major industry players, informing the Artist community of the latest developments within Ticketmaster, assisting with the operations of events, acting as a resource to help maximize ticket sales and awareness, driving incremental revenue throughout the tour cycle, and understanding Artist needs and how Ticketmaster can serve them with new Products and Services.
Within Ticketmaster Music, the Global Pricing team plays a critical role – an invaluable resource for top tours to price their tickets to market and capture fair value on their events, ensuring we sell the right ticket, to the right fan, at the right price.
THE JOB
The role of Pricing Specialist owns a portfolio of high-profile events in UK and IE and is responsible for developing and implementing a pricing strategy commensurate with client goals for inventory of premium tickets. This includes market research and presentations to develop a unique plan for each client, and management of clients with sales updates and price adjustments throughout an event's sales cycle. This position requires client-facing interaction to help grow the quantity of premium inventory under management as well as the ability to research market trends and work within various technology platforms to make price adjustments and report on sales. The Pricing Specialist will also assist with revenue projections and be accountable for reaching revenue goals. In addition, this role will be responsible for recommending front-end and back-end enhancements to improve the efficiency and display of premium tickets and ensure our offering is cutting edge and delivering maximum value to Artists and promoters.
WHAT YOU WILL BE DOING
- Effectively monitor and manage a portfolio of events in UK and IE and implement pricing changes through various internal tools making the necessary strategic adjustments.
- Create a pricing strategy that includes pricing proposals for high-profile music, sports, and arts events across the International Markets.
- Carry out insightful analysis to formulate pricing strategies and inform pricing decisions.
- Identify trends in sales and be proactive in making price adjustments.
- Find opportunities for case studies to drive revenue and sales goals.
- Research on maximizing revenue for top performing events.
- Present pricing strategies and results to clients – provide guidance and actionable information, and define prioritized events based on revenue opportunities and partner relations.
- Collaborate with Global counterparts to share best practices and strategy on global tours.
- Build relationships with key industry stakeholders – Promoters, Agents, Venues, and Managers.
- Run reports as needed and identify sales trends, anomalies, and other actionable data points.
- Work with cross-functional groups, including - but not limited to - tour execution, marketing, finance, event operations, legal, product teams, data teams, etc., to initiate and execute ad hoc projects within the constraints of tight, and often fluid, time deadlines.
WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS)
- Analytical background with strong problem-solving skills
- Understanding of the business dynamics between venue, promoter and artist
- Highly effective communication skills – written and verbal
- Expertise in Excel, Word, PowerPoint and Outlook
- Internet and product savvy with strong research and troubleshooting skills
- Must be able to think through, evaluate and solve problems logically and efficiently
- Must have exceptional organizational skills and meticulous attention to detail
- Knowledge of the Ticketmaster Host system, event build process, and settlement preferred, but not required
- Ticketing experience required
- Business intelligence platform knowledge (like Domo or Airtable) is preferred but not required
- Bachelor’s degree preferred, but not required
YOU (BEHAVIOURAL SKILLS)
- Exhibiting characteristics of integrity, honesty, discretion, loyalty and kindness to peers
- Ability to build relationships and work collaboratively to drive results
- Good interpersonal skills, and ability to work effectively with a range of people and personalities
- Must conduct all matters and communications in a professional and courteous manner as a representative of the company
LIFE AT TICKETMASTER
We are proud to be a part of Live Nation Entertainment, the world’s largest live entertainment company.
Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world’s largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision.
We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you’re passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.
Our work is guided by our values:
Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.
Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team
Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent
Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive
EQUAL OPPORTUNITIES
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.
#TM
#LI-CG1
LIFE AT TICKETMASTER
We are proud to be a part of Live Nation Entertainment, the world’s largest live entertainment company. Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world’s largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision. We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you’re passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you. Our work is guided by our values: Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive.
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