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Director of Marketing and Digital

4 months ago

Liverpool, United Kingdom Accor Hotels Full time


Company Description

Why work with Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.

Job Description

The Director of Marketing and Digital is responsible for enhancing and maximising the profile of Sofitel Noosa Pacific Resort & Manly Pacific MGallery and its various outlets.

  • Digital Marketing : Spearhead digital marketing initiatives across various platforms, including social media, email marketing, SEO/SEM, and the hotel’s various websites. Focus on leveraging digital tools to enhance guest engagement and retention and on-going reporting. A test and learn mindset is required.
  • Customer Relationship Management : Oversee the development and enhancement of CRM systems and strategies, across our various outlets, to better understand guest needs and preferences, aiming to personalise experiences and increase guest loyalty.
  • Budget Management : Manage the marketing budget efficiently, ensuring optimal allocation of resources across digital and traditional channels for maximum return on investment.
  • Team Development : Build, mentor, and lead a marketing team that is proactive and innovative. Foster a culture of continuous learning and improvement within the team.
  • Partnership and Collaboration : Establish and maintain productive relationships with external partners, including digital marketing agencies, media outlets, and technology providers, to ensure the hotel remains at the forefront of marketing innovations.
  • Content Creation : Oversee the creation of compelling and high-quality content that reflects the luxury and uniqueness of the hotel experience, tailored for specific platforms and target audiences.
  • Event Marketing : Leverage significant hotel events and partnerships to create buzz and drive bookings, coordinating with sales teams to maximize exposure and revenue opportunities.
  • Brand Management : Uphold and elevate the hotel’s luxury brand identity across all marketing channels, ensuring consistency and high standards in all communications and promotional materials.
  • Hands-On Involvement : Actively engage in day-to-day marketing activities and campaign execution, demonstrating a hands-on approach to managing digital platforms and direct marketing efforts. Ensure personal involvement in critical projects to guide the team towards achieving excellence and innovation in all marketing endeavors.
  • Interdepartmental Collaboration : Work closely with other hotel departments, such as Sales, F&B and Guest Experience, to ensure a seamless flow of communications and to capitalise on cross-functional revenue opportunities. Facilitate regular meetings and collaborative projects to align strategies and enhance the overall effectiveness of marketing efforts across the hotel.
  • Market Analysis : Continuously monitor market trends and competitor strategies to adapt and refine marketing tactics. Utilise data analytics to measure the effectiveness of marketing campaigns and make data-driven decisions.

Qualifications

Qualifications and Experience

  • Tertiary qualifications in marketing, communications or digital marketing.
  • Experience working with luxury brands in a similar or related role.
  • Excellent communication skills - written & verbal, proficient in Word, Outlook and Excel and any other appropriate programs.
  • Proven experience working with senior management and multiple stakeholders.
  • Leadership experience with the ability to foster team engagement and drive results.
  • Attention to detail and effective time management in all allocated tasks.

Additional Information

What’s in for you?

  • Work in front of the iconic Manly Beach &
  • Benefits Your Way - Great team member benefits (up to 70% offfor you to live it up across all Accor Properties & Restaurants)
  • Employee Assistant Program, Birthday day off, discounted gym membership and much more
  • Work Your Way- We adjust to your lifestyle
  • Dry-cleaning on us: you won’t need to worry about ironing and/or washing your uniform on your days off, we encourage you to embrace life instead

Welcome to our coastal lifestyle. Follow the sun. Feel the breeze. Experience Manly Pacific.

Board with us in this Manly Beach Dream Apply now by emailing your resume to nisa.rahman@accor.com

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