Data Analyst

3 weeks ago


Bracknell Berkshire, United Kingdom The Citation Group Full time

Data Campaign Analyst Location: Hybrid split of home and 2 days in the office (Bracknell or Wilmslow – Weds and Thurs)
We are far from your average service provider. Our colleagues bring their brilliant selves to work every day and we create an environment where they can shine and we help our clients be ‘ready for anything.’ We are a nice bunch, flexible, supportive and most importantly, human. We don’t do office politics or “that’s not my job”. We are growing fast both organically and through acquisition. This role is an opportunity to work within the Impact division in the Citation Group to help inform and drive our campaign activity to help maximise our reach and revenue.

Providing on-going analysis of inbound and outbound performance, recognising, and flagging key trends
Adapting approach across multiple market leading brands (iHasco, uCheck SMAS & more)
Effectively communicate any areas of potential risks around data volumes/quality
Work closely with key stakeholders to measure on the day performance against plan in both and core outbound and blended environments
Create and analyse campaign performance and provide strategic recommendations, applying normalisation methodologies to remove results bias
Create selections and data flows for campaigns in campaign management platform alongside Customer Marketing Managers, leading on data integrity and ensuring QA
Working knowledge of Microsoft Office products and specifically MS Excel
Excellent analytical skills to help collect, measure, organise and analyse data
Knowledge in building reports and Dashboard
Willingness to travel


25 Days of Holiday: Take your well-deserved break with 25 days of holiday, plus those cherished bank holidays.
Extra weeks of holiday to bask in the glow of post-wedding happiness.
Vouchers and special perks await to celebrate the newest addition to your family.
Healthcare cash plan: That’s why we offer private healthcare to ensure your peace of mind and keep you feeling your best.


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