Business Analyst

2 weeks ago

London, United Kingdom King Full time

Business Analyst, Marketing Technology, FTC 12-month
We are looking for a Business Analyst to drive a diverse range of projects and initiatives for the MarTech team at King. This is an opportunity to join a highly valued and dynamic team that supports a range of business functions in a creative, ambitious and collaborative environment. The MarTech team is uniquely positioned at the intersection of the business, technology, data and third parties with the goal of continuously evolving the way we operate in Marketing. We work with all Marketing channels and leadership to ensure that we have the right technology and processes in place to reach our Marketing objectives effectively and efficiently.
Creating magical player experiences means always being innovative of our Technology, so your role will always be evolving as new things come up
Marketing Technology
Regularly audit and analyse the MarTech technologies contracted by King and any requirements for enhancements or changes
Manage initiatives to test and integrate 3rd party and internal tools for the marketing team
Research, recommend and implement new marketing technology products to drive innovation or efficiencies
Collaborate closely with technical teams and marketing partners to deliver solutions
Assist in the preparation of cases and in contract negotiation, legal, IT and finance processes
Support/train the marketing team on MarTech toolset
Lead implementation of “work smarter” initiatives by:
Collaborating across teams to create, optimize and implement processes to improve collaboration, communication, speed and content creation
Looking for opportunities for automation and how to reduce complexity and improve productivity
Project Management
Manage projects from inception to completion, partnering with the Marketing, Technology, Games teams and external vendors
Create and maintain project plans, trackers, communication plans and follow-up routines
You are passionate about marketing and technology and have a growth mindset. Experience working within an internet, civil service, consultancy or gaming business in a marketing operations, business analyst, consultant, tech researcher, or marketing technology role
Experience with growth and performance marketing technologies
Experience managing multi-functional initiatives and projects in a dynamic agile business environment
Ability to transform an idea into a viable end to end implementation plan
Detail oriented, quality focused and player centric
With game studios in Stockholm, Malmö, London, Barcelona and Berlin, and offices in Dublin, San Francisco, New York, Los Angeles, and Malta, we have a 20-year history of delivering some of the world’s most iconic games in the mobile gaming industry and are on a mission to level-up the little moments for our more than 200 million active monthly users. But we aren’t just crushing it with candies, we’re also behind Farm Heroes, Bubble Witch, Pet Rescue and loads of other sweet games. As a leading interactive entertainment company for the mobile world, King is part of Activision Blizzard, which was recently acquired by Microsoft.
We recognize that diversity, equity and inclusion is a vital and continuous conversation, and that change only happens when we all come together. It’s our mission to build a diverse and inclusive Kingdom for our people, players, and community.
Making the World Playful is our mission – it’s the thread that connects our people, our players, and our passion for our games. Kingsters are seriously playful: creative thinkers who balance art and science to bring moments of magic to millions daily.

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