Director, Digital and Social

It's not every day we have a chance to make the world a healthier place—but here, it’s our way of life. Idealistic? Maybe. Deeply pragmatic? Always. Real Chemistry is a global health innovation company that has carved out its space at the intersection between healthcare, marketing and communications, tech, and the people at the heart of it all. It’s with a great sense of purpose that we work together with brave health and wellness companies to create and inspire healthier, happier, and longer lives. It’s our passion. And if you’re still reading, we’re guessing it might be yours too. We are looking to add to our alchemic mix of more than 2,000 talented professionals. At Real Chemistry, we don’t just wish the world was healthier. We leverage tech, data and creativity to make it so. You in?

Real Chemistry is looking for a Director to join our growing team

Digital and social media is seen as a strategic, yet accessible, channel that allows clients to reach key healthcare stakeholders with information they need in a rapidly changing environment. The value that is associated to this type of media as communication and marketing channels means that the Activation team is brought in on most briefs. Involvement to this level has led to incredible growth in this team and this team intends to keep growing in line with the overall agency.

We are seeking a digital and social media senior director to join our Activation team in London This role requires a digital and social media expert who can drive strategic growth and innovation across integrated platforms to future proof our capabilities. The ideal candidate will have a deep understanding of digital trends, healthcare regulations, and the ability to manage multiple client relationships and projects whilst working across integrated internal teams and client business units spanning Communications/PR, Medical Communications, Advertising, Commercial, and Medical Affairs, as well as with other subject matter experts within the agency, including Paid, Measurement, Influencer, Integrated Intelligence, and Creative.

What You’ll Do:

• You speak digital and social : X, Facebook, Instagram, LinkedIn, Snapchat, TikTok, YouTube, Search, Programmatic. You name it – you have in-depth knowledge of today’s top digital platforms. Bonus if you have knowledge of gated channels for HCPs (e.g. Sermo, MedShr, G-Med, Medscape). You also develop/maintain relationships with platform representatives to keep your finger on the pulse of what’s to come.
• You’re a healthcare guru : Passion for working in healthcare and experience working with healthcare clients and knowledge of the regulations in the Pharma Industry is essential. Understanding what can and cannot be done on social media and other digital platforms, both in the UK, Europe, and worldwide, and the nuanced needed across different client business units is important.
• You’re a strategic lead : Experience leading multi and omnichannel digital and engagement strategy development across global, regional, and local client programs.
• You know that paid is essential : Counsel clients on best practices incorporating paid into an overall strategy. Display an in-depth understanding of the functionality and strategies behind digital and social media driven campaigns and best practices of all major platforms. Experience managing, executing, and reporting on paid efforts on social channels is a bonus; however, you must have experience working with paid media teams to implement your digital strategies.
• You know your way around metrics and insights : Work with our in-house team of data scientists and analysts to provide competitive insights, drive results, enhance performance and inform future content strategy.
• You thrive in an environment that requires constant learning and innovation: Cultivate and maintain in-depth knowledge and understanding of digital and social media platforms and trends to guide account teams and help Real Chemistry continue to be a leader in the space.
• You don’t mind numbers and know how to read them : Work with Account teams to create and oversee costs, ensuring projects are delivered on time and to budget. Work with Paid team to develop media budgets and optimise them according to client/project needs.
• You can command a room: Brainstorm, conceptualise, workshop, and present new social media and digital programs/plans for clients.
• You know how to drive new business: Experience generating strategic proposals, working with other business units on RFIs and RFPs, and leading in-person and virtual presentations and pitches.
• You’re a trusted advisor: Experience developing strong relationships with senior clients and agency leaders to act as a trusted advisor and business partner.
• You’re a team player : Act as day-to-day Activation lead across multiple healthcare accounts, but also collaborate as part of an integrated team; direct the execution of analytics, content development and distribution, paid promotion and results reporting for several clients. You enjoy mentoring junior team members and contributing to the professional development of others.

This position is a perfect fit for you if:

• ​Our Company values – Best Together, Impact-Obsessed, Excellence Expected, Evolve Always and Accountability with an “I” – really speak to you.
• You are adaptable, resilient, and OK with adjusting your scope, responsibilities, and focus as we grow. When things change, so do we. We’re always evolving.
• You are proactive, driven, and resourceful with strong prioritization skills and a desire to dive into the data.
• You are highly organized self-starter, able to work independently and under tight deadlines.

What you should have:

• Up to 7 years of experience in digital/social media, with some of this served in health, biotech, or pharmaceutical media sectors.
• Agency experience required.
• College degree (BA or equivalent). A relevant concentration such as Marketing, Communications, Science, or a master's degree is a plus.
• Detail-oriented, highly organised, mindful of deadlines, and work with limited supervision who stays on schedule and on budget.
• Demonstrated experience using social monitoring and other measurement platforms, strong analytical and problem-solving skills.
• Client service experience in an agency environment; experience collaborating effectively internally and externally as part of an integrated team.
• Detail Experience in managing junior staff and contributing to professional development.
• Outstanding written and oral communications and presentations skills; creativity is key.
• Competency with Microsoft Office, particularly PowerPoint and Excel
• Comprehensive understanding of the primary regulatory bodies (such as ABPI, PMCPA, FDA, and FTC) and the social media guidelines that govern biotech and pharmaceutical clients.
• Ability to grow digital and social media business (with current social, PR or marketing clients) and participate in new business pitches.

Working with HART: Since the pandemic, we have adapted to how our people told us they want to work. We have offices in cities with many employees and clients – New York, Chicago, Austin, Washington D.C., San Francisco, and London – that serve as hubs where and when they need us, and we encourage employees who live less than a 45-minute commute of a Real Chemistry office to go in at least two days per week. Outside of these offices, we have regions, where people work remotely but come together quarterly for collaboration, culture and learning opportunities. We call this our Hybrid and Regional Teams approach. Real Chemistry believes we are best together – and our workplace strategy fosters connection and collaboration in person – but also supports flexibility for our people.

Real Chemistry offers a comprehensive benefit program and perks, including a primary office location near in Moorgate, 25 days holiday, private medical insurance, dental insurance, pension contributions and a five-week sabbatical program. Other perks include health and wellness reimbursements, happy hours, and free healthy snacks to keep you running all day long. Learn more about our great benefits and perks at: .