Senior Marketing Manager Online

3 weeks ago

Cheadle Hulme Greater Manchester, United Kingdom Tech Buildr Full time

Marketing Director for an IT Reseller / Managed Services Provider
North West of England, Hybrid working
£65k - £75k basic, car allowance, bonus
Brand new opportunity for an experienced Marketing Director to join a growing IT business in the North West.
Year on year growth has seen this business double its turnover during the last decade. For their next stage of growth they require a Marketing Director to be a strong strategic partner within the senior leadership team and take ownership of the Marketing strategyfor the group and business. This is a rare opportunity to lead a Marketing function, and one of the role's growth objectives will be to develop the existing Marketing team as well as provide a strategic plan for the business to continue it's growth and profitability.
The ideal candidate will have experience in leading a Marketing function within an IT or Technology business (ideally MSP) as well as a strategic and commercial mindset.
The Marketing Director role will oversee; Demand Generation, Inbound Marketing, Content Marketing, Customer Marketing, Social Media, Product Marketing, PR, Conferences.
Responsibilities

Develop and execute the company's overall marketing strategy in alignment with business objectives. Provide visionary leadership to drive the marketing team toward success.
Experience in the packaging up, pricing and marketing of Managed IT services to a both private and public sector customers.
Develop and implement product marketing strategies that effectively position the company's portfolio of IT Support and Managed services in the market. Drive product messaging, pricing, differentiation, and sales enablement.
Lead demand generation efforts to generate qualified leads and support revenue growth. Develop and manage campaigns that span online advertising, marketing automation, and other relevant channels.
Establish KPIs and metrics to measure marketing effectiveness. Regularly assess and report on marketing's impact on revenue and other relevant business metrics.
Expertise in the marketing mix, including online advertising, marketing automation, social media, and demand generation tools, to create and execute comprehensive marketing campaigns.
Build, lead, and mentor a high-performing marketing team. Foster a collaborative and innovative culture that drives continuous improvement.
Collaborate closely with sales, service delivery, vendor managers and other relevant departments to ensure alignment between marketing strategies and overall business goals.
Requirements

You should bring at least 5 years of management-level experience in marketing B2B IT Services or IT Managed Service Provider industries.
Your background should encompass both Product Marketing, Demand Generation, and Inbound Marketing, showcasing your ability to drive comprehensive marketing strategies.
Based in the North West of England, happy with hybrid working and occasional travel.
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