Head of Marketing Operations UK

1 month ago

London, United Kingdom Lockton Companies Full time

Head of Marketing Operations UK & Europe

At Lockton, we’re passionate about helping our people achieve their ultimate potential. Our people are curious, action-oriented and always striving to make ourselves and those around us better. We’re active listeners working to ensure understanding and problem solvers developing innovative solutions. If you can see yourself delivering excellent service to clients, giving back to our communities and being a part of our caring culture, you belong here.

About the Position

About the Position The Head of Marketing Operations is responsible for running an effective marketing operating framework covering strategic alignment, integrated planning, governance, budgetary responsibility and the efficiency and effectiveness of marketing fulfilment. You will focus on the tactical execution and operations of our marketing activity, including tracking performance to plan, report, and conduct analyses to help identify improvement opportunities. You will play a key role in assessing and optimising our marketing processes, systems, and data infrastructure to develop best practices. Schedule

Full Time Permanent

Job type

Experienced Professional

Workplace

Hybrid

Your Responsibilities

  Overall Responsibilities as Head of Marketing Operations 

  • Leading the management of the human and financial resources within marketing, to ensure prompt, efficient and effective achievement of business objectives. Including managing freelance requirements and bookings; and facilitating smooth, consistent onboarding for all new starters.
  • Managing a multimillion-pound budget and driving out cost inefficiencies.
  • Managing team holiday requests whilst ensuring continuous cover and overseeing the organisation of appraisals and training.
  • You facilitate the development and implementation of core marketing processes, capabilities, and systems to enable efficient and effective delivery of these plans.
  • Establishing new workflow systems, to include daily management of projects, reporting on project status and workloads.
  • The management of day-to-day campaign activities, data acquisition, reporting / campaign tracking and process flow of our marketing activity.
  • Working across multiple projects and ensuring all parties are proactively informed of timeframes, successes, and potential challenges.
  • Comprehensively understand business objectives and cross-functional team goals and translate these in to optimised processes for campaign planning, data segmentation and performance measurement.
  • Ownership of the marketing database (SFMC) and help shape and develop the management strategy that ensures data integrity (GDPR), support our ambitions around segmentation, ensures strong alignment to our legal governance; partner with central data and tech teams to ensure data adequacy.
  • Creates and maintains dashboards and campaign metrics to demonstrate performance against business objectives and growth targets, partners with team members on ad hoc reports.
  • Evaluates the marketing tech stack to assess requirements and build business cases to add new technology as needed.
Qualifications

Skills and Experience

  • Significant experience in Senior Marketing Operations or similar role.
  • Clear and concise communicator with the ability to listen and effectively socialise ideas across functions.
  • You will have a strong track record in designing and delivering successful marketing processes and systems to achieve efficiencies and business impact.
  • Demonstrated ability to be results-focused and data-driven, with a strong ability to analyse data for ROI, forecasting, program effectiveness, and lead volume & lead conversion trends.
  • Relaxed and confident supporting a diverse team and working with Business Partners and Marketing teams to support their contributions, KPIs and growth.
  • A proven record of managing high volume workload.
  • A strong influencer (including all C-Suite) who can create buy in for their plans.
  • Experience partnering with external agencies and suppliers.
  • Experience in business process improvement practices.
  • CIM, MBA or other postgrad qualification in relevant area is desirable, but not essential.
Equal Opportunity Statement

Lockton Companies is proud to provide everyone an equal opportunity to grow and advance. We are committed to an inclusive culture and environment where our people, clients and communities are treated with respect and dignity.

At Lockton, supporting diversity, equity and inclusion is ingrained in our values, and we believe that we are at our best when we fully embrace everyone. We strive to cultivate a caring culture that learns from, celebrates and thrives because of our breadth of differences. As such, we recognize that recruiting, developing and retaining people with diverse backgrounds and experiences is vital and enabling our people to thrive personally and professionally is critical to our long-term success.

About Lockton

Lockton is the largest privately held independent insurance brokerage in the world. Since 1966, our independence has allowed us to serve our clients, take care of our people and give back to our communities. As such, our 10,000+ Associates doing business in over 100 countries are empowered to do what’s right every day.

At Lockton, we believe in the power of all people. You belong at Lockton.

How We Will Support You

At Lockton, we empower you to be true to yourself in all that you do. Your success is our success, and we provide opportunities to help you grow and create a rewarding career path, however you envision it.

We are ready to meet you where you are today, and as your needs change over time. In addition to industry-leading health insurance, we offer additional options to support your overall health and wellbeing.

Any Employment Agency, person or entity that submits an unsolicited resume to this site does so with the understanding that the applicant's resume will become the property of Lockton Companies, Inc. Lockton Companies will have the right to hire that applicant at its discretion and without any fee owed to the submitting Employment Agency, person or entity. Employment Agencies, who have fee Agreements with Lockton Companies must submit applicants to the designated Lockton Companies Employment Coordinator to be eligible for placement fees.

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