Senior Marketing and PR Executive/Manager
4 weeks ago
PR and Digital Campaign Manager
Lifestyle Consumer brand
£London hybrid (3/2 non-negotiable)
***I am currently parented with a whimsical lifestyle consumer brand committed to enriching the lives of our customers through high-quality products and memorable experiences. This is a standalone role, with a strong focus on creativity, sustainability, and customer satisfaction, utilising wider business resources and leading your partner agencies on campaign delivery.
As the PR and Digital Campaign Manager, you will be responsible for developing and executing comprehensive PR and Social strategies to enhance their presence, visibility in the media and engage our target audience online. In addition, you will oversee the management of external agencies to ensure seamless execution of campaigns and initiatives.
This is a senior position in the business, managing large budgets and with sole responsibility or all PR and Digital Campaigns, so we are seeking a highly experienced leader for this role, strong consumer, lifestyle or fashion experience is a must
Develop and implement strategic PR campaigns to promote brand awareness, product launches, and key initiatives.
Lead your PR agencies as they draft compelling press releases, pitches, and media materials to effectively communicate brand messages and initiatives.
Monitor media coverage and industry trends, and proactively identify opportunities to position the brand positively.
Oversee all digital media campaigns, including social media, email marketing, and content creation, to drive engagement and foster community growth.
Create engaging and shareable content (posts, videos, graphics) that aligns with brand identity and resonates with target audiences.
Identify and collaborate with relevant influencers, bloggers, and content creators to amplify brand messaging and reach new audiences.
Negotiate partnerships, contracts, and sponsorship deals with influencers, ensuring alignment with brand values and marketing objectives.
Bachelor’s degree in Communications, Public Relations, Marketing, or a related field.
Proven experience as a PR leader with digital marketing, and social media management, preferably within the lifestyle, fashion or consumer goods industry.
Strong understanding of PR principles, media relations, and digital marketing techniques.
Excellent written and verbal communication skills, with the ability to craft compelling narratives and engage audiences across different channels.
Proficiency in social media management tools, analytics platforms, and content creation software.
Large budget management and reporting capabilities on ROI.
PR agency management experience
*Our client cannot offer sponsorship or relocation on this role, so applicants must have the right to work in the UK to be considered.
If you have consumer brand experience, a strong foundation in PR and Social Media Management, are comfortable working in a standalone role, and managing large budgets, then i am very keen to hear from you.
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