Data Science and Measurement Lead

4 weeks ago

London, United Kingdom mSix & Partners Full time

Description

The Data Science and Measurement Lead supports the Data Science team leading on advanced analytics solutions for clients across the UK. Managing a team, they will be responsible for leading a variety of analytics solutions across clients ranging from econometrics to geo-based insight tools ensuring outputs are integrated into the planning process and ready for delivery to C-suite clients. Responsible for acquiring new projects and expand the usages of analytics across the business. Working within a wider performance team in the agency – this lead will have a unique opportunity to enhance the connection between performance media and advanced analytics – supporting a company that is pushing the edge on media and creative integration.

What will be your responsibilities?
  1. Primary responsibilities revolve around leading direct reports to develop and execute industry-leading measurement strategies and analytics thinking:
  2. Connect client business goals to marketing objectives, and translate those objectives into a measurement plan and learning agenda for use by planning and activation teams
  3. Collaborate with internal and client teams to establish process and ownership of core Business Insights deliverables
  4. Collaborate with internal WPP and external partner stakeholders to identify new processes, ways of working, or solutions that T&Pm should bring to market
  5. Support strategic planning teams and ensure fully optimized media plans and richly developed and supported campaign strategies
  6. Develop, maintain, and grow all client relationships and use foresight to build and provide value to client teams
  7. Effectively articulate the applications of media research tools and resources
  8. Provide direct reports with all the necessary tools, training, and analytical support and supervision to improve upon existing expertise
  9. Build and strengthen relationships internally across the network and externally with client partners
  10. Write POVs on industry topics impacting your clients
  11. Support new business pitches across T&Pm
Who are you?

Substantial commercial experience in an analytics leadership role, strong background in advanced marketing analytics – including econometrics. Experience with MMM/econometrics modelling and incrementality testing. Experience managing a small-to-midsize team (3-7 reports). Experience working inside or alongside a media agency. Intellectually flexible with strong analytic and problem-solving skills. Ability to foster collaborative relationships with other cross-functional teams and across partner agencies. Ability to manage and prioritize competing projects and deliverables. Expert knowledge of the metrics which power successful media campaigns, where they are sourced, and how they influence and intersect each other. Proficient in SQL. Experience with Python and/or R or other analytics programming environment. Familiarity with the following a plus:

  • Data Visualization: Tableau, Omniscope, PowerBI, Datorama
  • Web Analytics: Omniture, Google Analytics, Webtrends
  • Ad Servers: DoubleClick, MediaMind, PointRoll, Atlas
  • Syndicated Measurement: comScore, Nielsen, Compete
  • Media Impact Measurement: Kantar, Dynata, Nielsen
How will success of the role be measured?
  • Positive feedback from the manager and broader team
  • Delivery of measurable impact driven by analytics as result of measurement plans and learning agendas
  • Client satisfaction and positive feedback
  • Becoming the lead clients’ go-to person to answer their most important business questions
  • Growth in Data Science and Analytics led revenue streams

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