Senior Product Designer
4 days ago
A decade of building – and we’re still accelerating.
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The Senior Product Designer plays a pivotal role in shaping complex, system-level design solutions that elevate user experiences across Flo’s app. This role combines deep expertise in interaction design, systemic thinking, and visual craft with the ability to architect scalable frameworks and influence product direction. As a senior individual contributor, the Senior Product Designer tackles the most challenging design problems, sets the quality bar for the team, and ensures designs are accessible, inclusive, and emotionally resonant. They collaborate across product, engineering, research, and content disciplines, raising craft excellence and contributing significantly to Flo’s overarching design vision.
Portfolio demonstrating systemic design, advanced interaction design, motion and micro-interaction expertise, and measurable product impact.
~ Experience creating scalable frameworks, contribution to design systems, and interaction models.
~ Experience using motion and animation tools (e.g., Experience in AI/LLM-powered design exploration.
~ Deeply collaborative, with experience mentoring and raising the craft bar for design teams.
Lead complex design projects (0 → 1), creating scalable frameworks and systems that support growth and innovation.
Translate ambiguous product and data challenges into clear, compelling, user-centred experiences.
Design features, e2e flows, and experiments that align with user needs and business goals (e.g., Collaborate closely with product managers, engineers, researchers, and content designers to deliver cohesive solutions.
Advocate for emotionally intelligent, ethical design and ensure accessibility standards are upheld at every stage.
Be a key contributor to our design system, ensuring accessibility, inclusivity, and scalability in all outputs.
Integrate Ai tools into day to day work.
Deliver complex design initiatives that significantly improve user engagement, retention, and user satisfaction outcomes.
Strengthen Flo’s design systems, frameworks, animation and motion principles to enable scalable, high-quality design across teams.
Raise team capability and craft standards by mentoring peers and contributing to a culture of design excellence.
We care about craft, ship with purpose, and always raise the bar.
Competitive salary and annual reviews
~ Opportunity to participate in Flo’s performance incentive scheme
~ Paid holiday, sick leave, and female health leave
~ Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
~ Accelerated professional growth through world-changing work and learning support
~ Flexible office + home working, up to 2 months a year working abroad
~5-week fully paid sabbatical at 5-year Floversary
~ Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities.
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