Brand & Engagement Manager

3 weeks ago


Brynmawr Blaenau Gwent, United Kingdom Bryn Mawr College Full time €59,000 - €62,000

Reporting to the Director of Marketing & Brand Engagement, the Brand Engagement Manager serves several key roles in the Barnes’s growing Marketing function: business strategy (specifically, aligning communications initiatives with organizational strategic plan goals), marketing and communications, and data analysis and reporting. Manager will balance revenue goals against mission-driven brand storytelling opportunities to create and scale compelling stories across a variety of social media platforms, growing the Barnes’s brand reputation and relevance in art and education while communicating its programming to diverse audiences. Manager will have a thorough understanding of brand content and distribution strategies for social media and video publishing sites, including best practices and extensive experience with each distribution channel’s features. Manager is a key cross-functional content liaison for the Barnes’s internal constituents, including but not limited to: Advancement, Membership, Community Engagement and Public Programs, Education, Conservation, Library and Archives, Design and Editorial, Curatorial, Visitor Services, and the Barnes Shop. Manager plays a leadership role in the Barnes’ Brand Content Team, including leading regular meetings and reporting to senior and executive teams.
Education/Training/Experience:
Bachelor’s degree in communications, marketing, or related field with 4+ years’ experience in Social Media management, preferably within a cultural institution, educational institution, or nonprofit organization.
Demonstrated superior writing skills; a background or interest in art history and/or experience with writing for art/lifestyle/cultural/entertainment industries is preferred.
Deep digital and media fluency, with strong understanding of the impacts of video and content creation, the role of influencers, and the dynamics of brand reputation and community management.
Skilled creator and producer of social content with a passion for digital storytelling; able to take high-level concepts and break them down into tangible, executable, scalable content that can be digested by diverse audiences for a variety of institutional purposes (strong examples of previous brand content creation required).
A true fan of the Barnes with the desire to unite and inspire current and new audiences through innovative, relevant, and meaningful content.
ability to proactively meet deadlines and guide projects from ideation to completion.
skilled at cross-departmental consensus-building and project management.
Physical Demand Analysis:
Phone use
Availability for some weekends and evening events is required.

Creatively communicate the Barnes’s brand story and execute on a social media strategy that supports the Barnes’s institutional strategic plan and generates loyalty by growing and nurturing an active and passionate audience base.
Work with the Director of Marketing & Brand Engagement, the Marketing Manager, and a group of cross-functional content creators and distributors to build a brand content plan that maximizes all Barnes channels in service of a cohesive and compelling owned channel communications strategy; build and maintain the structure for the brand content strategy and create the infrastructure to support collaborative planning and content timelines, aligning with marketing and organization-wide initiatives.
Partner with Marketing Manager to strategize and execute upon a paid social media strategy that prioritizes organic content; regularly assess performance of boosted social posts and make content modifications based on performance insights.
set tangible, data-driven success indicators. Build social strategies that incorporate existing content, UGC and other content creators to build a cohesive social content experience for our guests and our community; deepen engagement with social audiences to maintain and grow brand loyalty
Apply a lens of Diversity, Equity, Accessibility, and Inclusion to all planned, produced and published content.
React to culturally relevant moments with timely and appropriate response.
Create scalable processes to manage social content requests in a fast-paced environment
Customer Focus: Demonstrates desire to help or serve others; Involves other in developing creative solutions to problems. Makes innovative use of computers and other information technology to contribute to problem solving. Produces practical solutions after carefully considering risks and alternatives. Relationship building: Effectively builds and maintains harmonious, professional, respectful and productive relationships within the Barnes Foundation, professional field and community.
Complies with organization policy and procedure. perceives emotions, concerns and interests accurately, and uses these skills to advance the Barnes Foundation mission; seeks to understand the Barnes Foundation business and outside factors that impact it; Takes calculated risks and does things that are new, different, or out of the box when necessary to reach goals, speaks up, asserts oneself, makes tough decisions in a timely manner; Promotes the continuous growth of the Barnes Foundation.
As a subset of marketing, social media management requires relevant industry skills, such as project management, organization, strong communication and copywriting skills, adaptability, and the ability to work independently and within a cross-functional team.
Apply directly using The Barnes Foundation ADP Work Force Now link:



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