SFMC Lead Technical Consultant

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locations: London

time type: Full time

posted on: Posted 6 Days Ago

job requisition id: R1063901

The purpose of this role is to work with the business and associated teams to craft new solutions using Adobe Campaign, Redpoint or Unica. This role serves as a subject matter expert on campaigns and campaign platforms, and provides guidance and oversight to other campaign resources. This role is able to provide direction and guidance on integration of marketing technologies and tools.

Job Description:

About Merkle

Merkle, a dentsu company, powers the experience economy. For more than 35 years, the company has put people at the heart of its approach to digital business transformation. As the only integrated experience consultancy in the world with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. Merkle’s expertise has earned recognition as a “Leader” by top industry analyst firms, in categories such as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC. For more information, visit .

Role based either in London (hybrid)

The Role

Come and join our team

We're looking for a proactive, enthusiastic, and creative Lead Technical Consultant for Salesforce Marketing Cloud to integrate into our growing teams working across a diverse mix of clients.

The Salesforce Marketing Cloud Lead Technical Consultant role is a unique hybrid of business and technical consultancy with the ability to operate as a technical lead focusing on the Salesforce Marketing Cloud. As the lead technical consultant for multiple client projects, this person is responsible for the successful onboarding and overall technological direction for those projects and works as a liaison between the client, project management and operations team to design and deliver high quality, scalable technical solutions.

The successful candidate will be able to display thought leadership, technical prowess, and the ability to manage cross-division, cross-functional teams from project inception to completion.

Life as a Salesforce Marketing Cloud Lead Technical Consultant at Merkle

As part of your daily work, you will:

1. You will be part of a team of highly skilled consultants - there is not much we don’t know about marketing technology implementation
2. Demonstrate technical expertise while scoping and driving the creation of marketing and data solutions, ETL, platform configuration, APIs, MC Connect and other platform development
3. Participate in discovery workshops, gather business, marketing, and technical requirements to craft a comprehensive and scalable solution
4. Contribute to architecture diagrams and flow charts on both system architecture and detailed solution levels
5. Document the technical solution design of the Marketing Cloud following the requirements gathering
6. Own delivery tasks from initial scoping, planning and requirements analysis, through to discovery, design, development, testing, and deployment
7. Ensure alignment of business requirements with Merkle standards and policies, and with industry best practices
8. Architect data feeds, platform configuration, and components needed to run complex automated email campaigns
9. Proactively identify and resolve problems including client data feed issues and recommend appropriate courses of action
10. Stay abreast of industry technology innovations, new business practices, and third-party technology solutions
11. Help us continuously improve by identifying, creating, and enhancing internal systems and processes based on recurring client requests or evolving industry standards
12. Act as a consultant and technical expert on the Salesforce Marketing Cloud to serve clients’ needs
13. Stay ahead of the curve with MarTech innovations, educate yourself and enable others on current and emerging technologies
14. The team is experienced in multiple software technologies, you will have the option to cross train and enhance your knowledge – you could expand your product portfolio with a range of other tools (Braze, Adobe Experience Cloud, mParticle, Bloomreach, MS Dynamics 365, etc.)

What we are looking for in you

1. Salesforce Marketing Cloud Developer and Consultant Certifications
2. Experience implementing SFMC projects, from scoping to implementation (either as an external agent or in-house), ideally for two or more separate organisations
3. It is anticipated the candidate will have circa 4-7 years’ experience in a similar role
4. Experience with advanced industry-specific Marketing Cloud technology and processes required, including MC Connect, configuring ETL automations, REST/SOAP API integrations and CloudPages.
5. Exposure to other Salesforce products, such as Marketing Cloud Personalization (aka Interaction Studio), Salesforce CDP, Datorama, Sales and/or Service Cloud.
6. Solid understanding of solution design and architecture
7. Technical background (Bachelor’s or Master’s degree, or work in a similar field)
8. Excellent communication, interpersonal, and team development skills; ability to interact with people of varying backgrounds, technical abilities, languages, and cultures
9. Excellent presentation and verbal skills with technical, non-technical, end-user, and executive audiences
10. Ability to adapt in a dynamic working environment, learn quickly and solve problems
11. Ability to interpret technical and business objectives and needs, with attention to detail

What we'll give to you:

This is a permanent role. The team is based in our London office but operates under flexible working arrangements. The team are in the office twice a week. Whether it's the joy of working with people at the top of their game or the Dentsu social calendar, people love working here – and we hope you will too

• Flexible hybrid working with wonderful central London office location
• Career development through Dentsu University and other tools; with access to courses, textbooks, mentorship, and external training funding
• Private Medical Insurance, Company Pension, life insurance, and other corporate benefits
• A selection of other benefits includes 3 wellness days, birthday day off and 2 volunteer days.
• Free breakfast & fruit
• Four Thirsty - have a drink on us on a Thursday afternoon
• A selection of other industry standard benefits

Diversity, Equity & Inclusion

Dentsu does not discriminate against job applicants on the basis of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation. Experience stipulated in this job description serves as a guide only and all applications will be considered on their merits, irrespective of experience.

As part of our Diversity and Inclusion agenda, and as an Equal Opportunities employer, if you require reasonable adjustments during the selection process please engage directly with your Recruiter.

To Apply

To apply for this role, please click the apply now button where you will be redirected to our careers site to complete a few further details.

#LI-Hybrid

Location: London

Brand: Merkle

Time Type: Full time

Contract Type: Permanent