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Marketing Executive/Senior Executive
2 months ago
Team: Marketing Job type: Full-time Permanent Role
Monday - Friday 9.hybrid working with a requirement of two days in the office
Marketing Manager
Flex Legal is an entrepreneurial business that counts many of the world’s leading companies and law firms as its clients. We have won multiple awards and have retained the spirit and energy of a growing start-up. We are now in a particularly exciting chapter of our story - in December 2023, we became part of the Mischon de Reya group following the firm’s first strategic investment in the alternative legal services market.
Flex Legal’s passion is in supporting people to have fulfilling careers in the legal profession, whether they are just starting out or have many years of practice under their belts. Everything we do is in pursuit of our mission to enable and inspire the legal workforce of the future so everyone thrives.
Defined as one of the top Alternative Legal Service Providers, we have a well-recognised brand and strong market perception. The historic and largest offering is the resourcing and matching of paralegals for law firms and in-house legal teams through the Flex Legal proprietary digital platform. The second offering (launched in 2019 after our paralegals started qualifying and looking for more experienced roles) is providing lawyers of all levels of seniority on an interim basis to legal teams with capacity and/or skills gaps. Finally, the most recent expansion has been Flex Trainee - a social mobility initiative to help aspiring lawyers to qualify in-house via the SQE. This is at an exciting stage where we have seconded over 60 trainees and apprentices into a range of in-house legal teams. In 2023, we were approved to join the DfE’s flexi-job apprenticeship agency register giving us the unique ability to offer flexible apprenticeships in the legal sector.
Flex Legal is incredibly proud of the culture of the business and places a big emphasis on its values of being Human, Entrepreneurial and Trusted.
This role will be in Flex’s small but efficient and fun Marketing team alongside our Marketing Executive, Marketing Manager and Head of Marketing. Our team works closely with Flex’s Commercial and Client Services teams, collaborating on our mission to inspire and enable the legal workforce of the future.
With a creative mind and passion for generating new marketing ideas, working off of your own initiative and exploring new avenues for us to explore, you will be an incredibly strong communicator with a keen eye for detail and a love for copywriting.
The day-to-day role will involve creating content and working on campaigns across our channels to both our client and candidate audiences, with an ability to tailor your tone as required. Your main focus will be copywriting for social posts, emails and other short content as well as working with internal and external stakeholders to write longer form blogs, articles and reports.
By growing our team, we hope to spread the word about all the fantastic work we do at Flex, so that each and every legal professional across the industry is familiar with our brand and knows how we can support their team when they need us.
Independently write compelling copy for a range of legal audiences, and tailoring it for use across our various channels as web copy, social posts, blogs, reports, press releases, award entries and more.
Work with internal and external experts to produce compelling thought leadership content.
Work with our Paralegals, Lawyers, Flex Trainee and Sales teams to ensure marketing activity is aligned with the goals of the whole business.
Generate new ideas for marketing campaigns and collaborate with the Marketing team on our yearly social media strategy, and input into wider marketing strategy.
Manage our LinkedIn, Google and other online advertising.
Support with events organisation, promotion and presence.
Report campaign and asset performance to the Marketing Team and wider business.
Humanities degree (preferably related to creative writing or marketing) or equivalent work experience.
Experience in carrying out full marketing campaigns from start to finish.
Excellent communication, both verbally and in writing.
A good portfolio of professional writing and design work.
Website content management or updating experience.
Experience in video editing.
Experience in using design software (Adobe Creative Suite, Canva etc).
Experience and knowledge of the legal industry.
Competitive salary
~ Private healthcare (following successful completion of six month probationary period)
~25 days annual leave, plus Bank Holidays (with holiday purchase scheme of up to 5 additional days per year)
~ Hybrid working, with vibrant office based in Ancoats; min 2 days in office
~ Cycle to work scheme
~ Enhanced parental leave pay (subject to tenure)
~ 200 annual development budget for personal/professional development
~£200 allowance towards home office equipment
~ Employee Assistance Programme
We are a Disability Confident employer.