Marketing Specialist

4 weeks ago

Prestwich Greater Manchester, United Kingdom The Viral Group Full time

Job Description

Your day-to-day duties as a Marketing Executive may include:

  • Working on all core marketing disciplines, including web-based content, content marketing, copywriting, print, multi-media, digital, social media, direct marketing, promotional marketing, project and supplier management, and marketing planning to deliver engaging campaigns.
  • Copywriting, design and production of flyers, posters, direct mailers, and online materials such as brochures, presentations, emails, infographics, videos, and newsletters.
  • Collaborating on the concept, development and implementation of marketing plans and strategies, product concepts and promotional programmes driving interest and sales.
  • Ensuring distribution of internal and external marketing materials and communications.
  • Understanding and maintaining the corporate brand in all marketing initiatives and campaigns.
  • Taking ownership of and evaluating marketing campaigns, advertising, and optimisation metrics to ensure campaigns are effective - reacting quickly and revising campaigns where needed to ensure that trends are acted upon to maximise ROI.
  • Conducting market research, including the creation, sourcing and utilisation of key focus groups and questionnaires.
  • Developing relationships with and working alongside internal or external creative teams, marketing agencies, suppliers, and contractors to effectively promote sales or brand awareness through bespoke marketing campaigns.
  • Designing and executing social media and online activity, writing creative copy, content strategy and implementation.
  • The maintenance and upkeep of websites to enhance the user experience.
  • Analysing and utilising Customer Relationship Management (CRM) databases for marketing campaigns, reporting and increasing customer retention.
  • Continuously seeking new or expanded revenue opportunities.

To succeed in a job as a Marketing Executive, you need a hands-on attitude, and you will also need to demonstrate:

  • Good working knowledge of all core marketing areas, including content marketing, copywriting, multi-media, print, digital, social media, direct marketing, and promotional marketing.
  • Excellent time management and prioritisation capabilities, coupled with the ability to simultaneously control various projects.
  • The ability to process, delegate and prioritise tasks in an organised and proactive manner.
  • Project and campaign management experience.
  • The ability to work well with cross-departmental team members, enabling collaboration and advice sharing.
  • Strong researching capabilities.
  • The ability to use software packages including Office 365, Excel, Word, PowerPoint, Dotdigital, Mailchimp, Hootsuite, Sprout Social, Google Business Tools, Analytics, Keyword Builder, Data Studio, Salesforce, HubSpot, SEMrush, Adobe Suite, Vimeo, and WordPress.

Qualifications, Licences & Certifications needed to be a Marketing Executive

The essential requirements include:

  • Minimum 3 years’ experience in a marketing role.
  • Fluent level of English, both spoken and written.
  • Outstanding writing and communication skills.
  • A hands-on attitude and a can-do nature.
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