Head of International Marketing
4 days ago
Place of Work: London or East Grinstead - hybrid work available
About CNM
CNM is the number one training provider for Natural Therapies in the UK and Ireland, offering Diploma courses in Naturopathic Nutrition, Herbal Medicine, Acupuncture, Homeopathy, Health Coach and Natural Chef for over 25 years.
About the Role
To support our continued international expansion, we are seeking a Head of International Marketing to join our marketing team.
The role and responsibilities (include but are not limited to):
- Oversee the growth of international markets (new and existing) in terms of enquiries and resulting enrolments
- Utilise our global network of students, graduates and contacts to establish our international brand
- Oversee and execute a strong influencer program in all international markets
- Source PR opportunities and advertising in target territories
- Promote CNM to local communities and businesses
- Leaflet the local and surrounding areas on a regular basis and promote CNM to local businesses and the general public
- Communicate with Head Office to ensure open evenings are promoted effectively ahead of the date to ensure a high level of attendance
- Gain and secure appropriate Business to Business (B2B) contacts that could support us in promoting the course
- Plan and execute Open days and Open evenings to reach potential audiences
- Support and represent CNM at relevant events, exhibitions, and seminars as appropriate
- Establish a network of likeminded people/companies/groups in order to make the college more known and therefore get more students enrolled
- Identify new and effective ways to promote events by using speakers, third party companies, and varied topics
- Organise and attend all events, open evenings, and exhibitions for the college as appropriate
- Recruit and manage opinion leaders, influencers, and VIPs within the target territory
- Post and manage the local territory Facebook page
- Establish Health Talks, Webinars, and attendance-based Events (using CNM Students and Graduates in country and cross-border)
- Evaluate target territories (assessing local regulations, accreditations, licensing, and competitors)
- Contribute to and carry out the Marketing Plan for each international market
- Line-management of International Marketing Managers and Executives
The ideal candidate:
- Is a commercially-driven, proven marketer
- Has knowledge of natural therapies or education in marketing
Advantageous but not mandatory:
- Experience in marketing internationally
- Fluency in any languages other than English
Benefits:
- Very competitive salary, negotiable, depending on skills, previous results, knowledge, and experience.
- Free short courses.
- Bike to work scheme.
- Two company events per year.
- Additional holiday with length of service (max 26 days + Bank Holidays).
- Paid sick leave after the first year of employment.
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