Fractional Managing Director

We are currently recruiting for a Fractional Managing Director to lead an exciting, storytelling-driven DTC food venture. This is a rare opportunity to take an emotionally resonant, farm-to-fork concept from pilot to national launch, connecting consumers with local British farming while promoting health, transparency, and sustainability. The role is perfect for a leader passionate about purpose-led brands and DTC growth. About the Company: This venture is part of a UK-based venture studio that partners with entrepreneurs, celebrities, and influencers to co-create and scale consumer brands. They operate across food, wellness, beauty, and lifestyle sectors, with a particular focus on DTC brands that tell a compelling story and build deep emotional connections with consumers. Using data-driven validation, community co-creation, and proven growth frameworks, the studio de-risks early-stage ventures and accelerates scale while maintaining purpose, authenticity, and sustainability. About the Role: As Managing Director , you will lead the journey from pilot to national launch for a DTC food brand that is as much about storytelling and emotional connection as it is about product and growth. This is a fractional position , requiring 2–3 days per week , giving you flexibility to focus on high-impact strategic and operational priorities. The role is designed to evolve: once the pilot phase is successfully validated, there is the opportunity to transition into a full-time Managing Director role with equity participation, allowing you to take full ownership of the venture’s growth and long-term success. You will oversee operations, partnerships, supply chain, and growth marketing, ensuring the brand’s narrative resonates with customers while driving commercial success. Responsibilities: Pilot Execution & Go-to-Market Strategy Lead the pilot phase and transition to a full national launch. Define go-to-market strategy, pricing, logistics, and fulfilment, ensuring alignment with the brand’s story and purpose. Translate data-driven insights into actionable commercial and operational plans. Operations & Team Leadership Oversee core teams across marketing, operations, and customer engagement. Manage P&L, cashflow, and investor reporting. Collaborate with creative, digital, and strategic leads to deliver a cohesive, emotionally engaging brand experience. Partnerships & Supply Chain Build and maintain relationships with British producers and suppliers who align with the brand’s values. Ensure operational excellence and scalable supply chain practices throughout growth. Brand Storytelling & Customer Engagement Embed the brand’s narrative in all aspects of operations, marketing, and customer touchpoints. Leverage storytelling to drive emotional engagement and long-term customer loyalty. Requirements: Proven experience in DTC food, FMCG, or early-stage consumer brands with an emotional/storytelling component. Start-up or early-stage leadership experience, with strong operational and commercial skills. Familiarity with DTC metrics such as CAC, retention, contribution margin, and customer lifetime value. Passionate about sustainability, local produce, and creating emotional connections with consumers. Comfortable working alongside public-facing founders and creative talent. Hands-on, entrepreneurial, and able to balance strategic vision with practical execution. If you are an experienced DTC leader who thrives on purpose-led brands with compelling stories, this is a rare opportunity to take the lead in shaping a food venture from pilot to national launch. Apply now to deliver real impact, blending operational excellence with storytelling-driven growth.