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Senior Paid Media Executive

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City of London Greater London, United Kingdom Tribal Tech - The Digital, Data & AI Specialists Full time

Job Title: Senior Paid Media Executive Want to apply Read all the information about this position below, then hit the apply button. Company Overview: A dynamic and innovative digital marketing agency dedicated to helping businesses achieve their goals through strategic online advertising. We specialize in delivering targeted and data-driven paid media solutions that drive tangible results for our clients. With a focus on creativity, collaboration, and cutting-edge technology, we empower our clients to succeed in the competitive digital landscape. Position Overview: We are seeking a talented Senior Paid Media Executive to join our team. The Senior Paid Media Executive will play a pivotal role in managing and optimising paid media campaigns across various platforms, with a focus on maximising ROI and driving business growth. The ideal candidate will have a passion for digital marketing, strong analytical skills, and a proven track record of success in managing paid media campaigns. Responsibilities:

  • Develop and execute paid media strategies across multiple platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and other relevant channels.
  • Manage end-to-end campaign setup, including keyword research, ad copy creation, audience targeting, and bid management.
  • Monitor campaign performance and proactively optimise to improve key metrics such as CTR, CPC, CPA, and ROAS.
  • Conduct A/B testing and implement data-driven insights to improve campaign performance and drive continuous improvement.
  • Collaborate with cross-functional teams, including account management, creative, and analytics, to ensure alignment and campaign success.
  • Stay informed about industry trends, platform updates, and best practices in paid media advertising.
  • Provide regular reporting and insights to clients, highlighting campaign performance and opportunities for optimisation.
  • Mentor and train junior team members, providing guidance on best practices and campaign management techniques
Qualifications:
  • Bachelor's degree in Marketing, Advertising, Business, or related field.
  • 2+ years of experience in digital advertising, with a focus on paid media campaign management.
  • Proven expertise in managing campaigns across Google Ads and social media advertising platforms (e.g., Facebook, LinkedIn).
  • Strong analytical skills and ability to derive actionable insights from campaign data.
  • Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and persuasively.
  • Detail-oriented and organised, with the ability to manage multiple campaigns simultaneously in a fast-paced environment.
  • Google Ads and/or Facebook Blueprint certification(s) preferred.
  • Experience with Google Analytics or other web analytics platforms is a plus.