Marketing Specialist

1 month ago

South East London, United Kingdom BDO UK LLP Full time

An accountancy and business advisory firm, providing the advice and solutions entrepreneurial organisations need to navigate today’s changing world.
We work with the companies that are Britain’s economic engine - ambitious, entrepreneurially-spirited and high-growth businesses that fuel the economy - and directly advise the owners and management teams that lead them.
Our Marketing team is the driving force behind the creativity and growth at BDO. Marketing has a broad remit here. Highlights include a national advertising campaign, the launch of a new firm-wide sales planning process and the implementation of new digital marketing tools. You'll be supported to build your career, but also to be yourself in the office. Help the firm succeed by staying ahead of the latest market trends, confidently implementing your ideas and collaborating with a range of shareholders. You’ll be rewarded with a great work-life balance and a career with real purpose.
The Public Markets Marketing & Business Development Adviser:
We have a strong focus on listed companies and the provision of audit,tax and advisory services. We are looking for a BD & Marketing Adviser who can help us maximise and leverage a significant market opportunity.
We are looking for a strong adviser who has the same ethos and can help us achieve our goals in this area.
The role is London-based based but occasionally there may be a need to travel to other offices across the UK.
We’ll help you succeed
Leading organisations trust us because of the quality of our advice. That quality grows from a thorough understanding of their business, and that understanding comes from working closely with them and building long-lasting relationships.
Develop a deep understanding of our key clients and prospects, their industries, and market environments to identify innovative ideas to raise brand profile and create meaningful engagements.
Work with the lead Public Markets Partner and Senior Business Development Manager to develop and deliver the go to market strategy and growth plans with a focus on return on investment.
Develop your own internal network across MSC and all service lines so you understand how other parts of the business are going to market and can support this, at the same time as helping them understand the Public Markets strategy.
Provide centralised support for strategic account management initiatives, including key client and targeting activities, while also reporting on progress and making recommendations to enhance client service.
Help to identify gaps in the listed market where we are not currently engaged with companies, and collaborate on devising targeted approaches to establish relationships with these entities.
Be proactive in bringing market trends to the business to help open doors to new work and qualify in new leads where opportunities are identified.
Take ownership of our internal and external profile, encompassing management of the Public Markets pages on our website, social media platforms, coordination of internal and external events, and drafting newsletters.
Help us understand and report on the return on investment of our activities.
Champion the use of the CRM system and ensure high-quality data management.
Sound marketing, business development and/or client development experience.
Understanding of key account management principles and objectives.
Strong project management, attention to detail and organisational skills.
Commercial acumen and emotional intelligence, with the ability to flex style to the situation.
At BDO, we’ll help you achieve your personal goals and career ambitions, and we have programmes, resources, and frameworks that provide clarity and structure around career development.
At BDO, we help entrepreneurial businesses to succeed, fuelling the UK economy. Across the UK thousands of unique minds continue to come together to help companies we work with to achieve their ambitions

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