Virtual Social Media Manager

1 month ago

London, United Kingdom Freuds Group Full time

Our alumni have gone on to run their own top 150 agencies and to lead the communications and marketing for well-known global brands. We look for problem solvers, for creative minds and for individuals who want to change society, influence culture, challenge conformity and push boundaries. As our many awards and certifications confirm, we are committed to offering an inclusive environment where individuals from all backgrounds are rewarded on merit, have the opportunity to experience integrated communications in its truest form and work on opportunities that due to our connectivity are unique to Freuds. Our culture ensures a sense of belonging for all and we thrive off our ability to support and utilise a diverse range of thoughts and perspectives.
Whatever your race, religion, origin, gender, sexual orientation, age, marital status, or disability – we want to hear from you.
This role sits within freuds’ social team – a specialist offering within freud communications. The team exists to service all clients within the agency on both a consulting and paid basis – ensuring all teams are kept abreast of the latest social best practice. Services provided include content strategy and channel planning, campaign activation, visible leadership and paid media management. The team consists of 8 specialists plugging into many integrated accounts on both a retained and project basis, including Mars, EY, You Can Adopt, Millennium, McCain and the NHS.
We are looking for a skilled and creative Senior Social Media Manager / Account Director who is well versed in paid, owned and earned media, to work across a variety of exciting accounts across both Corporate & Consumer. We are looking for someone who has in-depth knowledge of the social and digital media landscape and how this complements the traditional PR media mix; a self-starter with varied client experience, who can provide strategic solutions to clients’ business challenges, whilst simultaneously overseeing the creative social output and real-time decision making.
The ideal candidate will be well acquainted with the fast-paced and ever-evolving nuances of social media behaviours and will understands how different social channels will suit different audiences and objectives.
Understanding how data can inform decision-making is key, ensuring that learnings from both platform and social listening tools are fed into the overall strategy in order to meet agreed KPIs. A good understanding and experience activating social paid media in order to craft both organic and paid media content strategies is a must.
Experience of end-to-end social and digital channel execution is preferred, enabling this role to integrate with the broader team: from audience analysis and content planning, through to implementation, optimisation, community management and reporting.
Strategise, own and *deliver the content creation for social media plans across a breadth of clients to ensure they meet their objectives and KPIs – concepting, developing, and delivering against content calendars for both always-on and project campaigns. *Aim to be one step ahead in terms of strategic ideas and approaches to help grow and improve their social media presence.
Impeccable writing skills, with the ability to adopt a variety of clients’ tone of voice. A strong team player, up-skilling and working closely with the junior team
Brief and work closely with the design team to ensure content is best-in-class, optimised for platforms, and meeting brand guidelines and client expectations
Maintain an understanding of the influencer and KOL (key opinion leader) landscape – keeping abreast of the latest digital media influencers and industry metrics relevant to your clients
Tracking performance against agreed KPIs across social platforms
Genuine passion for and understanding of b2b and b2c brands, with a passion for sustainability a bonus
Excellent copy writing, proofreading, and editing skills, with impeccable grammar and spelling
Excellent knowledge of social media best-practice, evolving trends, new functionality and emerging technologies
A keen interest in major social platforms and the digital landscape, including an understanding of how the Metaverse and Web3 are evolving the conversation
Excellent verbal communication skills, and a confident presentation style
Fluency in English; additional languages considered favourably
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