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Brand Content Specialist

2 months ago

United Kingdom IRIS Software Group Full time

The Vacancy Are you a talented content strategist with a flair for creativity and a passion for brand management? We have an exciting opportunity for you to join our team as a Digital & Brand Content Specialist At IRIS, we are committed to enhancing our digital presence and elevating our brand visibility, and we’re looking for a dynamic individual to help us achieve these goals.

Content Strategy Development
Develop and execute a robust content strategy that aligns with IRIS’s brand vision, business goals, and target audience.
Identify and create compelling content pillars and themes that engage our audiences and differentiate IRIS in the market.
Keep abreast of industry trends, B2B marketing best practices, and emerging technologies to ensure our content strategy remains cutting-edge and effective.

Content Creation and Management
Oversee the production of high-quality, engaging content across various digital platforms, including white papers, case studies, blogs, social media, websites, and video content.
Collaborate with internal teams such as demand marketing, product marketing, and creative, as well as external partners, to ensure content aligns with brand guidelines and achieves measurable results.
Manage the editorial calendar using Asana to ensure timely and consistent delivery of content that supports B2B marketing campaigns and business objectives.

Brand Storytelling
Craft and refine IRIS’s B2B brand story, ensuring it is compellingly communicated through all content channels.
Performance Tracking and Optimization

Establish key performance indicators (KPIs) for content initiatives and analyze content performance using analytics tools.
Optimize content strategies based on data insights to enhance engagement, lead generation, conversion rates, and brand loyalty.
Report on content effectiveness and adapt strategies to meet evolving business needs.

Partner with cross-functional teams to ensure content efforts are aligned with overall company objectives.
Influence both internal stakeholders and external partners to maintain content consistency and alignment with strategic goals.
Act as a content expert, providing guidance on best practices and innovative approaches to content creation.