Marketing and Retail Manager

2 weeks ago


London, United Kingdom Ralph Lauren Corporation Full time

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: The Retail Marketing Manager is responsible for building actionable programs to drive retail marketing performance whilst protecting & growing brand value across 60+ Stores in 10+ European Markets.
This role requires an experienced marketer that can grow RL brand equity for commercial success. The ideal candidate will excel in growing partnerships through strategic planning, be a persuasive communicator & a confident & nurturing team leader.
The scope covers Ralph Lauren brands and product categories across menswear, womenswear, childrenswear & hospitality. This position is based in London & reports into the Senior Marketing Manager. It requires close & frequent collaboration with the wider Marcom & Commercial teams in London & across Europe.
Co-create & deliver long-term channel vision for elevation, traffic & quality of sales.
Build annual plans & budget aligned with DTC Marcom & commercial objectives.
Champion the channel to grow marketing influence across internal & external partners.
Proactively pitch new ideas to grow brand affinity & stimulate trade across existing & new customer groups.
Collaborate across all internal stakeholders (Marcom, Buying, Planning, Creative, Finance, Procurement, Finance, Legal etc.) to enrich & align marketing opportunities.
Grow brand influence with external partners to ensure RL is in the forefront of opportunities & has biggest share of voice.
Establish yourself as the team leader for both brand & performance retail marketing functions.
Integrate brand & customer insights in decision making, ensure a culture of test/learn & sharing.
You will be a commercial, analytical, organized, dynamic and attentive individual who is adept at relationship building with internal and external stakeholders.
Possess a good understanding of the fashion market, brand positioning and marketplace profiles.
Proficiency in reading and analyzing data.
Proven experience of running projects start to finish.
Ability to nurture & grow a junior team.
Strong Excel and PowerPoint
Experience of working with, large data sets
Fluency in English language is required
Experience of e Fashion/Retail/Omnichannel environment



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