Director of Planning
2 weeks ago
Before TuneCore, artists needed a label to sell their music online. In 2006, we changed the game by partnering with digital stores and streaming platforms to enable any musician to sell their songs worldwide while keeping 100% of their sales revenue. Ranked #3 in FastCompany’s Most Innovative Music Companies 2023, today, TuneCore is the leading music distribution service for independent artists worldwide. Headquartered in Brooklyn, NY, TuneCore is owned by Paris based, global digital music company Believe. We have made it our mission to best serve artists and labels at each stage of their development in the digital world. We are a company who cares deeply about our people and our creator community, advocating for diversity, equity, and inclusion across all of our platforms and throughout our business. Innovation keeps us working hard for our artists and collaboration drives the way we work, as well as the way we approach our company’s social responsibility.
Lead the team that will bridge creators’ unmet and evolving needs by building the tools and services that they can’t live without and make their lives better.
Reporting to the Vice President, International, this is a great opportunity for a highly driven, self- motivated individual to support the planning and delivery of global strategic initiatives, which result in scaling international growth and expansion for TuneCore. supporting global strategy and planning but also operationalising the creation, communication, and execution of key initiatives in a scalable, measurable and impactful way. S/he will support all aspects of international market development – from initial research and analysis, through to entrance and expansion into high-opportunity markets – as well as help to develop a deep understanding of the voice of the customer.
S/he is data-driven with a proven track record of using an insights-led planning approach. They will be willing to experiment, take risks and move quickly. A passion for music and technology is a must, and strong cross-functional collaboration skills are critical, as are strong relationship-building skills, with an ability to interact with people across all levels and cultures – in addition to working with senior leadership, s/he will also work with our parent company, Believe SA.
Establishing an insights-led approach with the International Team, ensuring that strategy and planning are roadmapped based on business / customer requirements and priorities
Developing benchmark criteria to measure the efficiency and effectiveness of market development and localisation initiatives, ensuring suitable metrics are in place to measure performance and progress
Collaborating with leadership and management to execute and oversee strategic and business initiatives
Ensuring seamless collaboration and communication between Central Marketing and Country Managers, keeping both teams abreast and aligned on global and local campaigns and segmentation strategies.
Own analyses and reporting that provide actionable insights into metrics, issues and opportunities
Complement your quantitative insights with qualitative data, competitive analysis, customer interviews etc.
Lead specific growth projects, informed by your analyses, from project design, to operational execution, tracking, and scale-up
Conduct data analysis, market research, and user research to identify opportunities
Partnering with Product, Marketing and Business Development teams to localise websites including language, pricing, payment and market specific product offerings to meet local market needs and increase conversion.
Working with Central Communication team on local PR initiatives.
Communications, Product, Finance, Data Analytics, Customer Care and Business Development.
Some international travel (at least 10-25% of the time) is required
10+ years experience in a digital focused organization
~Management consulting experience at a top firm, or a similarly analytical role at a fast-growth startup or technology company preferred
~ Demonstrated experience gathering data from various sources and driving strategic insight
~ Demonstrated experience gathering data from various sources and driving strategic insight
~ Demonstrated experience executing projects involving various stakeholders
~ Strategic and tactical experience designing, building and executing scalable processes from scratch, ideally in an operations-intensive environment
~ Exceptional analytical and quantitative skills with deep knowledge of Excel
~ Bachelor’s degree required; This role will be based out of the London, Believe office in Kings Cross or Paris, Believe HQ. TuneCore operates on an in-office and remote hybrid model (3 days in the Office in London/ 2 in Paris)
Our driving forces are respect, expertise, fairness, transparency and our values include collaboration and innovation. We strive to build a company that reflects the communities we serve and embraces the diversity of the world we live in, where each person’s unique perspective is valued, and where everyone has the same opportunities and is supported in their personal and professional growth. We join with our parent company, Believe in supporting the company’s Ambassadors program, made up of TuneCore team members stepping outside their roles to bring the company together on issues they care about, both local and global. These TuneCore ambassadors work towards the goals of communicating best practices, proposing and leading concrete initiatives and actions.
Believe for People, focused on diversity and equality for all people and working towards a
Believe for Parity, whose goals are true equality between women and men in the workplace
Believe for Planet, which operates as an internal think tank on environmental issues. With equality in mind, TuneCore and Believe partnered with leading entertainment and media analysis research firm MIDiA Research for a groundbreaking study on the underrepresentation of female creators in the music industry. Gender Equality in the Music Industry 2023, sheds light on the challenges and experiences of women and uncovers why there is a wide disparity between male and female creators. Billboard Women In Music Honoree: Music Week 2022 International Woman of the Year: Andreea Gleeson, TuneCore CEO
Variety 2022 New York Women's Impact Report Honoree:
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