Dynamics CRM

3 weeks ago

London, United Kingdom EasyPark Full time

That’s why our mission is to make life in cities that much easier – by taking care of the parking. With the use of technology, we break barriers, helping improve the urban experience. Our aim is to create a scenario where parking supply and driver demand are balanced not due to additional parking spots and fewer cars, but thanks to predictive technology that connects our users to available spots.
The global CRM team at Easypark covers 20+ markets in Europe and the US and is expected to continue to grow coverage geographically. As part of our CRM strategy we have built up several global customer journeys for both B2C and B2B customers.
We are now looking for a senior leader with extensive experience to help us take next steps on our CRM journey. The role requires a passion for results, a commitment to action-oriented analysis, an attitude that anything is possible, and a relentless focus on the customer. You'll lead, grow, and motivate a team of experienced CRM managers and analysts that are spread out across EMEA and the US, whilst working closely with multiple cross functional teams including our product organization, our analytics organization and our global distribution organization.
You'll be a part of the Marketing Leadership team at EasyPark group and thus will be a key player in helping to shape how marketing as a function helps to achieve EasyPark’s growth goals.
Develop CRM strategy, vision, goals and KPIs in line with business strategy to drive long term growth and customer experience.
# Grow and manage the CRM team, including a team of experienced consultants, in line with our targets and vision. Ensure the right skill in the right order to build a solid foundation that can scale over time with new features, countries and services. Translate business goals into engaging, impactful and scalable CRM programs across all our owned channels; push, web, email and through in App messages on our various world class consumer facing apps.
# Use customer, marketing, behaviour, and conversion data to find new opportunities and refine plans for customer acquisition, retention, cross- and upsell, win back and other lifecycle campaigns designed to increase customer lifetime value.
# Own data activation roadmap and requirements to advance real-time, cross-channel and personalization use-cases.
# Meet financial objectives through annual budget preparation and ongoing forecasting and results analysis.
# Be the spokesperson and go-to person for CRM related questions. Train and build up CRM knowledge in the EasyPark organization.

Experience of change management and delivering in a fast growing, and evolving business
# Excellent communication, collaboration, and planning skills
# Robust data and analytical skills - have a plan and strategy for utilizing data to drive the CRM agenda and results. Ability to work closely with analytics/ data science and data engineering teams.
# 10-15 years of CRM experience
#5-7 years experience as Head of CRM or likewise
# Preferably experience from driving both B2C and B2B CRM programs
# Language: Fluent in English, both written and verbal.
# Bachelor’s or Master’s degree in business, marketing or technology

We are a values-driven company with an international culture and a global presence. Diversity is something we celebrate and we are committed to creating an inclusive environment for everyone.
#

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