Senior Director, Brand Market
3 weeks ago
Blackfield Associates are supporting a Global Pharma company for a Senior HEOR & Market Access Manager, to join their UK&I business unit. This is a new role, focusing on developing and leading on national market access & HTA strategy for submissions, specialising in their growing oncology pipeline.
Defines and implements the national PMA strategy to maximize market access and brand performance
Continuously analyses and monitors the current and future PMA landscape and derives strategic insights for developing market access strategy
Collaborates closely with HEMA Director to adapt global value story and value message to the national market in line with product strategy and local market needs
Manages projects and overarching topics that have been defined and prioritised by the HEMA Director
Assumes responsibility for building and maintaining relationships with national payers and policy makers to ensure favourable market access conditions for products
Creates trust and shapes a favourable healthcare environment to secure Company reputation
Engages with national reimbursement and policy maker authorities to ensure Company products achieve favourable reimbursement in line with the set price strategy
Effectively engages with HTA bodies (NICE, SMC, AWMSG) and NHS stakeholders in the UK and develops high quality dossiers to support a price and reimbursement that is in line with the overall Company strategy
Leads on the development of high quality UK HTA submissions (NICE, SMC, AWMSG) including development/adaptation of cost-effectiveness and budget impact models for pipeline products
Anticipates risks for market access and reimbursement by analysing existing and upcoming evaluation processes and develops different market access scenarios
Effectively supports and provides guidance for the generation of pharmaco-economic data that need to be included in the HTA dossier
Provides guidance for the generation of pharmaco-economic and RWE data required to ensure favourable market access
Provides guidance for the development and customization of HEOR data, cost effectiveness/budget impact models and the creation of RWE
Provides guidance to Regional Market Access Manager to develop customized solutions and messages that reflect the needs of the regional and local market access stakeholders
Continuously monitors implementation of the regional market access strategy and plan and oversees achievement of set objectives
Supports Market Access & HEOR Director throughout training/coaching sessions and dissemination market access expertise across the organization
Develops internal training toolkits/negotiation guides for the team under the guidance of the Market Access & HEOR Director
Postgraduate qualification in Health Economics or related discipline
Significant demonstrable experience within a pharmaceutical company or consultancy in an UK HEOR/HTA/Market Access role.
Track record of HTA submissions leading to successful patient access with at least 1 recent submission in oncology. Experience in oncology therapeutic area is a must.
Experience with Patient Access Scheme (PAS) and/or Commercial Access Agreements
Strong numerical skills with experience of leading on health economics modelling
Good project management skills
PHD qualification in Health Economics or related discipline
Experience operating at a Senior Manager level in a UK role
Experience of external positions held on MA Policy Industry groups, e.g.
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