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Assistant Retail Marketing Manager

4 months ago

Sunderland Tyne and Wear, United Kingdom PENTLAND Full time

We're looking for an Assistant Retail Marketing Manager to join our brand marketing team in either Sunderland or London.

Retail marketing has the potential to be a huge unlock for us. We want someone to join the team and be part of delivering our Retail Marketing strategy. This means translating business priorities into clear retail engagement plans that build visibility of Berghaus across our key retail partners in both the lifestyle and outdoor channels. Ultimately, Berghaus is a storytelling brand with incredible, authentic stories to tell about our brand history, our products, our purpose and stories of outdoor adventure from our ambassadors and the like. We have already begun to realise this in retail, and now we plan to supercharge it.

The role you'd play:

  • Be a part of end-to-end retail marketing campaign work. Supporting the Retail Marketing Manager, you will have responsibility for managing day-to-day activities - from creation through to execution - of retail marketing activation activity that properly shifts consumer behaviour in the way our retail marketing strategy is designed to do.
  • Manage internal and external creative partners. Like any retail marketing role, work with agencies, designers, copywriters, and internal stakeholders to create world-class creative that brings the berghaus brand to life in retail. To ensure that we show up best-in-class across all retail touch points.
  • Project management. You will manage retail projects from brief through to execution. This will include project prioritisation and timeline development to ensure the high-quality delivery of retail marketing initiatives. In addition, as the primary interface between retail partners, brand marketing and functional stakeholders, a core requirement of the role will be to constantly deliver how we deliver and execute retail marketing.
  • Lead the charge on our brand evolution. This means properly getting stuck in. You'll be charged with working across the whole business, from marketing, design, product, commercial and leadership to help steer where the brand is headed. That is everything from retail strategy to creative development, to media and comms planning, through to new product development. The scope is wide.
What you'd bring / be:

  • To be an emerging star in retail marketing.
  • A desire to be a self-sufficient project owner.
  • A high level of curiosity.
  • A collaborative approach.
  • Be outdoor-curious.
What you'll get in return:

  • Competitive remuneration package
  • Hybrid / smart working
  • Brand and retail perks
  • Financial perks
  • Travel perks
  • Time out perks
  • Wellbeing commitment
Who we are

We are Pentland Brands, a global business touching the lives of millions through some of the world's most-loved active and footwear brands. We own Speedo, Berghaus, Canterbury of New Zealand, Endura, Mitre, Ellesse, SeaVees, KangaROOS and Red or Dead.

We have a rich and remarkable history, of family, of ambition and of innovation, of leading from the front with a legacy of outstanding brands and equally outstanding people. Of pioneering brands that make life better. Brands that create an emotional connection with our consumers and help keep people on the move. Brands that do good, that form part of a positive business that takes action for people and planet.

We celebrate differences and give everyone the freedom to innovate and develop because we know this is an exceptional place to build brands and build your career. We want you to come to work every day excited about what we can achieve when we have a clear and single-minded focus on being consumer-centric and relentlessly focused on improving our performance.

All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, age or disability

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To find out more go to or follow @pentlandbrands on Twitter, LinkedIn, Instagram or Facebook.

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