Head of Digital Analytics

2 weeks ago

Leicester, United Kingdom Get Laid Beds Full time

Hybrid working, office is based in Leicester, generous staff discounts, Pension, free parking, 28 days holiday

Reporting to the Marketing Director, you’ll be responsible for the development and delivery of the
D2C digital experiences to consumers in UK/EMEA and North America. on solid data and insight.

Get Laid Beds was founded in Leicestershire in 2012 with a vision of handcrafting quality beds and
selling them online. 10 years later, we've hit £17M in sales across the UK and US with state-of-the-
art manufacturing and marketing. With strong financials funding future growth, the founders realise it's time to bring on a
full-time Conversion Rate Optimisation Lead.

Develop the Strategy with the Marketing Director for the execution, and success of CRO - execute brilliantly built, insight led user experiences
Drive profitable growth across all websites and devise the best approach to surface our products/proposition through optimal UX, to optimise the commerce performance of our global business
Insight led ideation and hypothesis formulation, collaboration with marketing team, and execute performance enhancing concepts which improve conversion and ROAS
Own and manage the Analytics, maintain data integrity. Analyse data and opportunity to improve profitability through all digital and 1st party data within the business
Collaborate across functions to implement experiments, establish statistical significant learnings and industrialise into a permanent state
Work with engineers, designers, developers, CX to build top-notch digital experiences
Hands on a solid experience with Google Analytics, Post-Hog (or similar A/b testing tools), CRM data, plus other qualitative and quantitative data tools used in Ecommerce

Advanced CRO and Analytics competency - demonstrable experience using A/B testing and Analytics tools, within a large-scale full circle marketing mix e-commerce business. UI/UX design is a plus.
A good technical understanding of measurement, data, attribution and tag management
A data-driven approach with superior analytical and quantitative skills. You’ll think creatively to determine testing methodologies and to optimise optimisation opportunities to deliver results.
Data analysis, reporting, and data-driven strategic decisions
interview with a video meeting to get started then a face to face interview at our Head office Barn in

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