Senior Analyst

4 weeks ago

United Kingdom Publicis Groupe UK Full time

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, P&O Ferries, Primark, Samsung, Stellantis, and Visa.
We place a huge focus on our People and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work for three years in a row (2021, 2022 and 2023) and most excitingly, Media Week's Agency of the Year 2023
We are looking for a talented Senior Analyst (Digital Media exp) to join our Digital, Data, and Tech Team. As a Data Analyst at Starcom, you will play a crucial role in supporting our media planning and recommendations by providing insightful analysis of audience and media performance. You will have the opportunity to work with industry-leading tools, and collaborate with a dynamic team of professionals dedicated to pushing the boundaries of digital media.
Some of your responsibilities will include surfacing insights for audience activation, supporting the development of KPI frameworks, supporting attribution modelling, and developing testing frameworks as part of an ongoing learning agenda.
Bringing data to life for the purpose of driving media strategy
Perform exploratory analysis with business and media performance data to inform future planning
Communicate with client on data opportunities, working with internal teams to build proposals and business cases for agency revenue growth
Contribute to case study and award writing to demonstrate insight derived
Work closely with media and strategy teams to identify opportunities to improve media performance through insight and analysis
Underpin development of audience strategy by pulling insight across paid, owned, and earned media across a multitude of disparate sources (ad servers, APIs, etc.)
Be the team expert on which behaviours, attitudes and signals are fundamental to campaign success, ultimately driving planning and execution efforts
Developing measurement plans in support of data driven learning agendas
Deliver performance analysis throughout a campaign life cycle, reporting cross-channel and cross-media, lead insights delivery internally and externally
Building data visualizations to connect with stakeholders less savvy in data analysis
Relentless in the pursuit of finding insights in the data to drive growth and business
Strong analytics skills, gleaning insights from measurement tools (GA, ad server data, etc.).
In-depth experience analysing, interpreting and visualising data
Understanding of data applications and propositions in the industry to develop solutions
Digital practitioner with paid media or digital agency experience across digital channels
Preferred background in media performance reporting, optimisations
Publicis Groupe operates a hybrid working pattern with employees being office-based on Mondays and two other days during the working week.
If you have any adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.
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