Paid and Social Media Manager

2 weeks ago


London, United Kingdom PaySend Full time

The Marketing Growth Department is helping Paysend achieve sustainable business growth through market intelligence, creativity and strategic vision.
It identifies the areas in which the Paysend service fits and where the business should focus its marketing strategy and, therefore, spend its budget for the maximum coverage and results. If you are a creative, highly motivated individual with an unstoppable passion for growing the business in a new and innovative manner, we have the perfect job for you
Be responsible for strategy development, set up and management of paid social campaigns across multiple social media platforms, with heavy focus on Meta and TikTok.
Monitor, track and evaluate campaign performance analytics.
Manipulate large data sets using Excel and Google Analytics/AppsFlyer, and experiment with different targeting strategies.
Manage paid social media budgets and report on KPIs.
Collaborate with designers, content creators, copywriters and creative agencies to develop creative assets for paid social campaigns, following strict compliance standards.
Stay on top of new and emerging industry trends, technologies, and platforms.
Extensive experience (3+ years) managing paid social campaigns across multiple platforms (Meta, TikTok, Twitter), with a proven track record of delivering success.
Experience with a fintech brand.
Experience with Social Media scheduling platforms like Hubspot.
Experience in dealing with influencers and content creators to deliver on-brief creative assets.
Knowledge in graphic design to create ad assets is a plus.



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