Email Marketing Specialist
3 weeks ago
We are proud to be the world’s largest and most experienced flower delivery network. Every day, people trust us to deliver their best wishes and sentiments on their behalf. But it’s not just about being the largest - we pride ourselves on being the most personable too. Everyone involved - from our florists, to our delivery drivers, to our Customer Advisors all take care to add that little personal touch.
We’re also proud that so many award-winning florists choose to be part of the Interflora family. Each of our expert florists has a unique blend of skills, creativity and attention to detail that is needed to create every handmade Interflora bouquet. We have a very flexible approach to hybrid working, where our colleagues are trusted to choose how they manage their time and to decide where and how they work – just as long as they come to the office in Sleaford to collaborate and connect with each other on a weekly basis (although many colleagues choose to be in the office much more often than that). Our colleagues tell us that they love working here and that we have a real ‘family feel’ that makes us a unique and great place to work. Job Description- Freelance / Contract Opportunity (day rate)
- Full or part-time (flexible)
- Hybrid, Remote or Office-based options considered
We are interested in hearing from and talking to skilled and experienced Email Marketing and CRM specialists to work within our Consumer Marketing team.
You’ll work alongside the Senior Digital Marketing Manager and Customer Campaign Manager to plan, manage & deliver segmented email campaigns.
You’ll be responsible for owning and delivering the email plan, making suggestions for improvements based on performance and driving ongoing optimisations.
You’ll be heavily involved in creating the email plan, liaising with the wider Marketing team to gather content and imagery, briefing internal creative and copywriting teams, designing and building the emails from end to end and using the Email Delivery Platform to push out the campaigns.
You’ll work with the Senior Digital Marketing Manager to optimise the e-CRM channel to improve KPI’s, email deliverability and the overall effectiveness of the email channel.
QualificationsWe really need someone with the following skills and experience:
- Strong skills in using marketing databases and Excel to analyse data
- Experience of using 3rd Party Email Marketing Platforms
- Strong commercial acumen
- Experience in managing third-party agencies and suppliers
- Collaboration and communication skills- Liaising with external agencies and wider marketing team to maintain strong relationships and successful campaign delivery.
- Experience of communicating campaign goals, timelines, and performance metrics effectively to team members and stakeholders
- Excellent planning and organisation skills
The newly refurbished Interflora House is in the heart of Sleaford – a beautiful market town in Lincolnshire. In our amazing newly designed workspace, we have a choice of over 80 ‘hot desks’ and 14 meeting rooms, as well as many different types of work areas to utilise throughout the day – whether that’s our ‘Library’ for some quiet thinking space, our ‘Heartspace’ for a chat over a free freshly-ground coffee, or our ‘Amphitheatre’ for social and collaboration activities. There’s even variety in our 3 main working areas, which include designated quiet desks, a ‘full bloom’ space for noisy, day to day work activities and calls, breakout spaces, meeting pods and conferencing facilities – the choice is yours and it’s all here at Interflora House
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