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Content Writer

4 months ago

United Kingdom PetsApp Full time

Grizzle is a content marketing agency that helps enterprise B2B and SaaS companies create and distribute authoritative, actionable, and value-driven content. Our clients include Semrush, Pipedrive, Tide, CXL, and Web.com, to name a few. Our goal is to help them surpass their revenue, traffic, and brand awareness goals using a proven content marketing methodology.

About the job

We’re looking for talented content writers to work with us on an ongoing basis. We’ll provide you with a steady stream of interesting work, processes, courses to empower you to write articles you’re proud of, and ongoing support from our team of editors.

You’ll be given ample amounts of constructive feedback and dedication from our editors to help you become a stronger writer. This is one of the most cited reasons that writers have worked with us for years:

“As a writer, you want to work with people that get it. Grizzle gets it. They get the importance of good writing. They get that writers need a solid brief, space and time to work, and valuable (constructive, not negative) feedback. And that’s exactly what they deliver. More than that though, they look for ways to get better at helping writers thrive by—get this—talking to them. The regular check-ins are a wonderful thing. Being part of the Grizzle team is a wonderful thing. I’m a better writer for it.”

Clients have worked with us for years because we embed ourselves into their systems and adapt to their brand voice. Therefore, this role is best suited for writers who are comfortable with writing in different styles in-line with documented content guidelines.

Bonus points if you have subject matter expertise in marketing, sales, business finance, HR, or other business topic. We encourage you to check the FAQ at the bottom of this page.

Benefits of working with us

Over the last 7 years, we’ve created effective content marketing playbooks that help our clients surpass their growth goals. Our content performs well in highly competitive markets, and we’re dedicated to helping our clients meet their acquisition, sales, and revenue targets.

However, we’re not a content farm. We take the time to create high-quality content that’s full of unique insights and value-adds. We don’t replicate what’s already out there. Every piece of content must have a purpose. We haven't done our job properly if an audience doesn’t feel empowered by what they read.

If our mission aligns with your values, here are a few other benefits of joining our team:

  • Long-term and reliable freelance retainer

  • Learn about content marketing, SEO, and digital PR

  • Work on industry-leading and interesting SaaS accounts

  • Collaborate with talented content marketers and editors

  • Improve your own marketing skills

  • Access to our internal content and marketing courses

What you’ll be doing

You’ll create authoritative, long-form content that empowers and educates audiences while helping our clients meet their goals and make their lives easier.

Once hired, you’ll collaborate with our senior editors on briefs and drafts. You’ll be given the information and resources you need to create detailed angles and outlines for your content and ensure we go above and beyond competing articles.

From there, you’ll research and write long-form content that's full of detailed examples, actionable insights, and paragraphs that drive points home while closing loops and maintaining logical flow.

More specifically, you will:

  • Research topics and uncover pain points to produce angles and analyze the competitive landscape

  • Create outlines to communicate the logical flow of your narrative and help us collaborate with clients (this significantly reduces feedback during the draft stage and means fewer revisions for you)

  • Write engaging, practical, and informative content that educates, motivates, and inspires readers to take action

  • Share and break down examples and supporting imagery (screenshots, graphs, etc.)

  • Cite relevant and original sources when necessary

  • Follow client guidelines to match their brand voice, tone, structure, and preferences

  • Collaborate with the Grizzle team on each project via ClickUp

Content formats you’ll be writing

  • Blog Articles: Long-form content to drive traffic, educate readers, and convert them into leads, users, and customers.

  • Content Refreshing: Breathing new life into existing content with new sections, examples, and value takeaways.

  • Landing Pages: Product pages for SEO and other channels.

  • Email Content: Newsletters and campaigns.

  • Ebooks: Long-form guides that overdeliver on value.

We’re looking for content writers who:

  • Love creating actionable, in-depth content on a range of B2B topics

  • Strive to create the best piece of content available on a topic

  • Can easily adapt to different writing styles

  • Have acquired subject matter expertise in marketing, sales, finance, HR, or other business topics

  • Are hungry to become stronger writers and work with editors that will help them do so

  • Can write in a clear, concise manner

  • Understand on-page SEO and what makes content valuable

  • Are extremely well organized and can work to deadlines

  • Can communicate in a consistent and reliable manner

You’ll work closely with and learn from a sophisticated content marketing methodology. If you want to improve your marketing skills, you’ll see how we create great content and rub shoulders with some known names in the industry.

We pay our freelance writers $600 per long-form blog article. This can increase after several months of working with us and for larger projects (such as ebooks).

FAQs

What's the typical word count for each project?

Word count can range anywhere from 2,000 to 3,000 words, depending on the specificity and complexity of each topic.

What sort of clients do you work with?

We work with B2B and SaaS brands. Industries range from sales and marketing to fintech and remote working. Check out the logos on our home page.

What's the process to get started?

We always start with a paid test task with multiple phases, followed by a client project.

What content formats do you create?

80% of our projects are blog articles. The rest is made up of landing page copy, ebooks, guest posts, etc.

What are your content workflows?

We have organized processes that are mapped out in ClickUp. You’ll receive a brief, then work with our editors to create an angle, outline, and write a value-driven draft. One round of revisions is baked into the process. Our content marketing editors (CMEs) and copyeditors are there to support you, polish content to perfection, and address client feedback.

Will the content be ghostwritten?

95% of our content is ghostwritten for clients. There’s the odd occasion where we can attribute a byline to our writers.

What project management software do you use?

We use ClickUp for project comms (and provide training on how to use it) and expect writers to keep open lines of communication with us there.

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