Senior Analyst
2 weeks ago
With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, P&O Ferries, Primark, Samsung, Stellantis, and Visa.
We place a huge focus on our People and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work for three years in a row (2021, 2022 and 2023) and most excitingly, Media Week's Agency of the Year 2023
Job DescriptionAs the Senior Analyst you will be providing key insights to support strategic decisions, drive automation by using existing tools and proposing the use of new ones. You will also lead all reporting including post campaign analysis, sentiment and conversation analysis.
You will build measurement frameworks, set KPIs and execute media measurement to drive business goals across brand media. The Senior Analyst will be the go to person for campaign insights and reporting, and driving forward our strategic data roadmap for a major luxury brand. Collaborating with the Strategy lead and Social leads to identify ways to better deliver media based on insightful data analysis.
This role will be supported by a junior analyst.
Key Responsibilities
- Work closely with Strategy and Social leads to identify new opportunities to improve media performance through testing, analysis, insights and recommendations
- Work with the broader team to implement data-driven media campaigns, set KPIs and define measurement frameworks
- Lead campaign reporting and post campaign analysis, including client readouts
- Drive forward Learning Agenda through hypothesis testing and tool adoption
- Take ownership of data deliverables and lead client communications projects with oversight from social and operational leads
- Thrive in a fast-paced and deadline-driven environment by managing multiple projects and work streams
- Coordinate data integration projects by merging multiple data sources into day to day reporting
- Provide industry and competitors analysis, set benchmarks and identify what success looks like for clients from a measurement perspective
To be successful in this role you will need:
- A curious and passionate degree educated individual
- Extensive experience with paid digital media (a minimum of 6 years experience in a media agency, client side or equivalent)
- Background in media performance reporting and optimizations
- In-depth experience analysing and interpreting data from media sources such as ad servers, web analytics, social media platforms, and DSPs
- Understanding of data applications, offerings in the industry
- Strong oral and written communication skills
- Excellent attention to detail
- Comfortable in client-facing role
- Experience with automation tools (understanding of Sprinklr products is a benefit, but not a requirement)
Publicis Groupe operates a hybrid working pattern with employees being office-based on Mondays and two other days during the working week.
If you have any adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.
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