Senior Brand Marketing Manager

2 weeks ago


England, United Kingdom Tarsh & Partners Marketing Recruitment Full time

Around £45,000 plus £7,000 car allowance, benefits & bonus
Oxfordshire/Hybrid Working
2 days/week in the office]
Super opportunity for smart, business savvy, results-driven and high-energy marketer to join a dynamic and ambitious food business, working across 2 key brands in its portfolio.
Head 45-50 miles west of London (by train or car) to join this entrepreneurial and dynamic £1bn+ FMCG business with a portfolio of well-known, quality food brands sold across the globe. We’re looking for a smart FMCG-trained marketer at JBM or BM level, looking for their next step up in a challenging and busy role with great opportunities to demonstrate your brand building skills and flair.
growth brand for the business; You’ll also provide support on another category-leading brand; working on projects across the mix, including developing retail activations, digital & social media initiatives and working cross-functionally on brand innovations and launches, within a lively, busy and empowered team.
Developing and delivering the annual brand plan, working alongside senior marketing and commercial colleagues to achieve business and brand objectives and revenue & profit targets.
Analysis of consumer and shopper research data (Nielsen, Kantar, EPOS), to track brand performance, and identify relevant insights to underpin new growth opportunities.
Developing and managing consumer and shopper communications for your brand, and supporting the senior manager in developing activity and campaigns for other brands.
Leading design and packaging projects for existing brands/ranges and NPD launches.
Supporting the senior team on wider marketing responsibilities, including award submissions, the consumer careline, PO tracking and budget reconciliations.
Assisting commercial teams with customer presentations, and keeping the brands front of mind for colleagues across the business.
Leading the trade marketing agenda for the foodservice channel, including planning trade shows and developing sales-support materials.
This is a role for a highly-motivated, high-energy, results-driven FMCG or consumer goods marketer with a minimum of 3-4 years’ solid experience working on FMCG brands. Passionate and ambitious brand champion with proven success working with well-known FMCG brands, ideally including some food & drinks experience.
A strong interest in foods, as well as a natural curiosity for consumer and market issues and trends and new product launches.
Proven strategic thinking skills, able to harness consumer and customer insights and make strategic and tactical brand and business recommendations.
Specific experience in managing NPD and packaging design projects with a good understanding of stage/project management processes.
Knowledge of continuous insight data, and ideally some exposure to ad-hoc research techniques focused around NPD concept development and testing.
An understanding of commercial and financial issues, used to managing P&Ls and reporting on performance.
This is a super opportunity to bring your skills and interest in food to an exciting and challenging role, in which you will be able to make a significant impact on the business.



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