Digital Project M

4 weeks ago

United Kingdom RELEX Solutions Full time €5

Head of Digital Channels, Demand Generation
We’re looking for an experienced Head of Digital Channels, Demand Generation to spearhead the development of our digital demand generation strategy and execution. You’ll lead a small team of digital marketing experts to maximize the business impact driven through global paid media channels like paid social, paid search and paid display while supporting our SEO and organic social media strategy and execution in collaboration with Content Marketing and External Communications teams.
Plan, execute and optimize effective, always-on, digital demand generation programs across channels to build awareness and interest, capture demand, drive pipeline and move targeted prospects down the sales funnel
Support the growth and development of our in-house digital channel experts
Work closely with Global Campaigns, Field Marketing, ABM and BusinessDevelopment teams to develop effective paid media campaigns that maximize the impact of our global programs and local activities
Contribute to the development of our SEO and organic social media strategy and execution in collaboration with Content Marketing and Communications teams
Collaborate with Brand & Creative team to ensure we develop and experiment creatives innovatively across digital channels
Work closely with Marketing and Sales Operations to support the development of a robust paid media tracking model to gain additional insights into channel and campaign performance
6+ years of experience in digital demand generation, performance marketing, digital marketing, or growth marketing preferably in international B2B SaaS industry, managing paid media programs globally
~ Excellent knowledge of paid media channels l ike LinkedIn, Meta, Google, Display Networks
~ Hands-on experience with marketing analytics and campaign performance reporting; ability to build ad hoc reports and analysis with spreadsheets while collaborating with other teams to build the BI dashboard and attribution roadmap
~ ability to lead projects that require collaboration across teams and functions
~ What we consider as a bonus:
Experience working with best of class marketing and sales tools such as HubSpot, Salesforce, Metadata and 6sense
A position where you can help retailers and consumer goods companies to reach their ESG initiatives through increased supply chain efficiency, reduced food waste, and an empowered workforce
An international focus with learning opportunities in a rapidly growing SaaS company
Responsibilities and challenging projects from day one
In times of rapidly changing, fragmented consumer demand, new sales and fulfillment channels, and supply chain disruption, RELEX’s AI-driven, cloud-based platform helps retailers and brands move fast and find new ways to meet consumer needs while improving operational efficiency and controlling costs.

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