CRM Manager

2 weeks ago

United Kingdom Together Full time
  • Working Hours: Standard (09:00am-17:30pm)
  • Department: Marketing
  • Office or Field Based: Office Based (Cheadle, SK8 3GW)
  • Contract type: Permanent
Company Description

We’re Together – the market leading property finance experts with an entrepreneurial spirit. Based in Cheadle, South Manchester, we’ve been established since in 1974 and have built a team of over 750 colleagues, who are passionate about supporting individuals and businesses achieve their property ambitions by making finance work for them.

We pride ourselves on our common-sense approach to lending and offer a range of mortgage and secured loan products to individuals and businesses who are typically underserved by mainstream lenders. Our customers are central to everything we do and we work hard to support them to turn challenges into opportunities which make our customers' property ambitions a reality.

We’re looking for great people from all backgrounds and experiences who love working together and putting our customers at the heart of everything we do – and that starts with our brilliantly different team of people.

Job Description

As a CRM Manager , you will be responsible for developing CRM campaigns from ideation to execution and evaluation for both B2B and B2C communications across all audiences. They’ll create and own the CRM plan and they’ll build campaigns based on insights and data, whilst using the evaluation of campaigns to inform new activity.

As a CRM Manager , we are looking for someone to:

  • Create and own the CRM plans across all audiences at Together
  • Create a variety of email communications for all audiences that Together works with – B2B and B2C
  • Manage the CRM database and build campaigns based on insights and ensure CRM contributes to business objectives
  • Write, build and execute CRM campaigns using Click Dimensions
  • Extract and export CRM data from Microsoft Dynamics which will be used to drive marketing communications
  • Report on the effectiveness and key learnings of CRM campaigns to take forward and improve the CRM programme
  • Deliver marketing automation processes that improve customer contact strategies, growing the lifetime value of customers, through targeted activity; acquiring prospects (lead nurturing), on boarding, lifecycle management, retention and reactivation
  • Develop an ongoing test & learn capability to drive continuous improvement
  • Ensure adherence to the relevant compliance and sign off process
  • Manage budgets as required
  • Support the Campaign Lead on other projects as required
Qualifications
  • Experience in a similar role; creating and delivering CRM and email marketing campaigns based on a variety of audience needs across B2B and B2C markets
  • Experience in evaluating the value and ROI of CRM campaigns
  • Experience of using data to identify opportunities and drive activity through CRM
  • Experience of understanding and communicating through the customer journey from prospecting to exit/win back – and everything in between
  • Thrives on a fast-paced environment, demonstrates critical thinking and delivers to tight deadlines
  • Creative thinker, put the audience need first, has strong attention to detail
  • Works cohesively, collaboratively and as one team
  • Has excellent communication skills with a positive attitude and can-do approach
  • Experience within financial services or regulated environment
  • HTML build
  • A strong understanding of Microsoft Dynamics 365 and Click Dimensions (or equivalent)
Additional Information

Benefits working at Together

  • 26 days holiday, and a day off for your birthday (increasing with service to 30 days), plus bank holidays
  • Buy & sell holidays
  • Discretionary annual bonus
  • Life assurance
  • Critical illness cover
  • Health cash plan
  • Private medical insurance
  • Free access to company holiday homes
  • Travel season ticket loans
  • Ride to work scheme
  • Free local gym access
  • Local bar / restaurant discounts

Together Money embraces diversity and inclusion, and are proud to be an equal opportunity workplace. Not only do we welcome difference – we celebrate it, support it and really value our colleagues for who they are. We are committed to building a team that represents a variety of backgrounds, perspectives and skills.

We care that you have a great experience with us at Together, if you need us to make any reasonable adjustments to make your experience easier, please let us know and we’ll do all we can.

Please note that all successful applicants will undergo relevant employment reference, financial and criminal record checks.

#J-18808-Ljbffr

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