Senior Account Manager
4 weeks ago
SENIOR ACCOUNT MANAGER Ensure you read the information regarding this opportunity thoroughly before making an application. THE BIG PICTURE: The VCCP Partnership is an integrated communications agency set up in 2002 by Charles (V), Rooney (C), Adrian (C) and Ian (P), who founded the agency on the principles of simplicity, collaboration, un-preciousness and integration around ideas rather than channels. Their founding client was BT Cellnet, now more commonly known as O2 and the most awarded brand in IPA effectiveness history. Across the Partnership, we work with a broad spectrum of clients from O2 and CompareTheMarket to easyJet, Paddy Power, Dominos and Cadbury. Our work transcends the marketing mix, leading everything from social media or launch campaigns to DM and web build. We also provide very senior strategic planning for clients, customer journey mapping and helping clients to envision their future business, beyond just communications. WHY DO WE EXIST: So what do we actually do? Put simply we exist to transform the fortunes of our clients by challenging and disrupting the categories they operate in. It’s why we describe ourselves as ‘the challenger agency for challenger brands’. HOW WE DO IT: CONCENTRATED BRAND IDEA: We distil a brand’s purpose into just a couple of words that everyone can understand. No waffle. We call this a concentrated brand idea. UNLIMITED CREATIVITY: When we develop a creative concept to communicate the concentrated brand idea we ask three simple questions. Why will people talk about it? How can they get involved? What will keep the conversation going? If we can’t answer them, we start again. Because otherwise, we’re wasting time and clients’ money. And our ultimate aim is to create work that becomes part of popular culture. BRAND WORLD: We then create a brand world that transcends all media channels. A look, a tone, a behaviour that’s indelibly branded, instantly recognisable. Whether it’s broadcast, direct marketing, digital or a social media campaign, it should unmistakably belong to the brand. Indeed, we believe the strongest brands should live in a world of their own creating. OUR CULTURE The VCCP Partnership has a unique culture, and we are looking for people who will make a positive contribution to this, therefore the candidate must have the following attributes:
- A collaborative nature
- An entrepreneurial spirit
- Take pride in their work
- Have an honest approach
- Be un-precious and be able to recognise that a good idea can come from anywhere
- Take responsibility
- CompareTheMarket, perhaps the most iconic campaign of the past decade – Blue
- Tango, one of the most controversial ad campaigns of the year – Blue
- Cathay Pacific global – Blue
- White Claw, the world’s number 1 Hard Selter brand - Blue
- A passion for all things creative and advertising
- Resilience to keep going in a fast paced environment
- Strives for excellence
- Can do attitude
- Approachable and personable
- Builds rapport and is able to quickly establish excellent working relationships
- Team player
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