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CRM Marketing Specialist

4 months ago

London, United Kingdom International Game Technology Full time

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IGT (NYSE:IGT) is a global leader in gaming. We deliver entertaining and responsible gaming experiences for players across all channels and regulated segments, from Lotteries and Gaming Machines to Sports Betting and Digital. Leveraging a wealth of compelling content, substantial investment in innovation, player insights, operational expertise, and leading-edge technology, our solutions deliver unrivaled gaming experiences that engage players and drive growth. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT PlayDigital marketing team is looking to recruit a Marketing Specialist for Malta team, with a focus on casino games roadmap promotions and go-to-market plan execution.
The Marketing Specialist will promote slots/games both to the general market and directly with operators (in collab with commercial/product), applying relevant marketing GTM tactics to maximize support for game launches and overall operator adoption.
Participates in commercial and product calls focused on product release & GTM ( refer to "go to market") identifying product release milestones, part of the joint roadmap exercise. 
• Plans Games GTM and breaks down tasks for other marketing stakeholders. 
• Maximizes creative opportunities together with commercial and product teams, brainstorms. 
• Builds and executes Games GTM including creative/campaign proposals and competition watch, plus rest of the GTM tactics including tiered system, all communications, events, network and direct promotions.
• Selects appropriate GTM tactics (social, video, events, streamers, campaigns etc.)
• Coordinates production of relevant collateral including game videos, designs, roadmaps, social media updates and website content in collaboration with design team, communications manager and other internal stakeholders.
• Maintains GTM Roadmap, regularly syncs with key commercial and product stakeholders. 
• You are ambitious, looking to learn and grow as marketing professional
• You have a passion for promoting casino technology and games
Experience in Casino (including operator CRM or Affiliate marketing) and general Gambling knowledge is an asset
Diversity, Equity and Inclusion
We believe that a team of unique individuals creates a dynamic, modern and fun work environment. Whether language, location or life experience, IGT PlayDigital recognizes and celebrates differences between team members. Women’s Inclusion Network (WIN), Advancing Cultural Education (ACE), PRIDE, NEXGEN, Wealth of Wisdom (WoW) and Superabilities at IGT. We’re also the three-time Top-Ranking Gaming Supplier in the All-In Diversity Project; a Best Place to Work according to the Human Rights Campaign and the Disability Equality Index; and the 2023 D&I Award winner at the Women in Gaming Diversity Awards-London.
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#IGT is committed to sustaining a workforce that reflects the diversity of the global customers and communities we serve, and to creating a fair and inclusive culture that enables all our employees to feel valued, respected and engaged. We provide equal opportunities without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, pregnancy, marital status, national origin, citizenship, covered veteran status, ancestry, age, physical or mental disability, medical condition, genetic information, or any other legally protected status in accordance with applicable local, state, federal laws or other laws.