Marketing Lead

2 weeks ago

London, United Kingdom Telefónica Tech Full time

Job Description Telefónica Tech (part of the Telefónica Group) is a leading NextGen Tech solutions provider with a highly diversified team of over 6,000 exceptionally skilled employees and +60 nationalities. At Telefónica Tech we believe that technology can do great things: from extracting all the value of data to make the best business decisions, to ensuring the resilience of every organisation to build a more sustainable future.We are a global business with local strategic hubs in Spain, Brazil, the UK, and Germany.

In this role, you will work predominantly within the Strategic Marketing area, leveraging your deep marketing and industry knowledge and cutting-edge strategies to develop and lead a plan of integrated marketing activities for Data & AI. This will involve a focus on key vertical industries and external strategic Partners, driving outbound campaigns with insightful and engaging content, and implementing account-based marketing strategies as required by the business, to increase brand awareness, lead generation, and customer engagement, and drive growth in the target market.

Subject matter expert to successfully market the Data & AI offerings
Understand the strategy, priorities, portfolio, market, vertical industry sectors, partner ecosystem and the audience, for the Data & AI offerings, and the wider business
Develop and lead the marketing strategy for Data & AI, ensuring alignment with our group marketing principles, with a focus on strategic activity and high-quality output
Strategically plan and execute a detailed schedule of integrated outbound marketing activity for the year, focusing especially on delivering impactful campaigns for Data & AI, with insightful and engaging content that can be adapted for key vertical sectors and strategic customers
Identify opportunities to promote Data & AI and their benefits, and drive customer engagement and relations, for example via social and online presence, webinars and boutique events, industry events and sponsorships, plus other speaking opportunities, account based marketing, thought leadership initiatives, PR, awards, etc.
Work with the wider marketing team and other key internal stakeholders, including the commercial team, alliances team, offering CTO, to maximise these opportunities and ensure that the strategy, plans, messaging and activities for Data & AI are aligned and meet the needs of the business, reaching the required audiences through the best channels, for maximum impact
Understand the partner ecosystem, our relationship and offerings with key strategic Partners, to continue to drive and grow our collaboration and coordinated marketing activities with them, being able to work with partner Marketing Development Funds and analyse and report on this activity
Set appropriate targets and budgets, forecast results / intended impact and return, and measure and report activity and performance
Work with the team to ensure we have the right marketing processes and tools in place
Be knowledgeable of the latest trends in the industry, with a particular focus on Data & AI, leading the adoption of new marketing tactics and adapting messaging as required
Review the brand message regularly to ensure consistency and come up with original ideas and formats to communicate and position the brand and offerings among our target audience
Undertake all mandatory company training within the timescales provided
At least 5 years of experience working in Marketing in B2B companies
Must have experience working with the partner ecosystem specifically Microsoft
Experience in planning and executing marketing activities, including with third parties and agencies
Experience in content generation and copywriting
Experience in outbound marketing campaigns to generate leads / demand
Experience in project and campaign planning, management, and execution
Experience in customer engagement and relations, including account based marketing & events
Working with Microsoft Office software and collaboration tools (Outlook, Teams, Word, Excel, PowerPoint, SharePoint etc.)
Working with management, planning, and reporting tools (as above + Planner / Monday.Working with CRMs and marketing automation tools (e.g., HubSpot, SalesForce)
Knowledge of social media channels and platforms (LinkedIn, Twitter, Hootsuite, YouTube, Instagram) and Search Engine Optimisation (SEO) is helpful
Knowledge of Content Management Systems (e.g. WordPress) is helpful
Professional Skills and Personal Qualities
People and relationship-building skills, including stakeholder management and customer service
Team player, able to work collaboratively with people from all parts of the business, including Senior Management
Ability to analyse, collect and present data and information
Project management skills, with ability to see projects through to the end
Flexible, agile approach, able to adapt as required by the business
Creative mind and a good eye for detail

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