Acquisition Marketing Manager
1 month ago
A leading B2C financial services provider based in London is seeking a Marketing Manager to design and deliver integrated marketing campaigns to drive growth of a core retail finance product.
Responsibilities:
- Support development and effectively execute the marketing strategy for the B2C savings product - website, PPC, TV, social, print & digital
- Ensure all opportunities are maximised, including growing engagement with existing clients and attracting new customers
- Effectively execute all marketing activities within agreed budget
- Execute marketing plans that are client focused, meets business objectives and is delivered on time and within budget
- Proactively develop and drive marketing activity to support key business areas leveraging insights from client and competitor research along with building on previous learnings and recognising market developments
- Build a close working relationship with the relevant external agencies and internal teams supporting the marketing team (i.e. investment teams, PR, Retail Escalations (complaints management). This includes digital marketing, CRM activities, PR, video content, product and market analysis, literature, presentations, digital, social media, events and marketing research
- Optimise marketing initiatives to ensure effective ROI on all campaigns, with focus on digital activity
- Constantly improve on existing activities, approach and accepted standards, sharing learnings with team and peers
Requirements:
- Solid experience within a similar B2C marketing role
- B2C financial services experience essential
- Track record of website, PPC, TV, social, print & digital - essential
- Proactive, accountable and prepared to take ownership
- Proven skills implementing marketing strategy, from developing the plan, execution of activity and measurement
- Sound knowledge of marketing including experience of the full media mix, promotions and communications B2C channel
- Experienced campaign manager, leading from agency briefing through to execution, delivery, reporting and post-campaign analysis
- Proven project management skills with a track record of delivery to time and within budget
- Proficient with managing external 3rd party relationships and internal stakeholders / partners
- Naturally creative, idea generating and prepared to challenge the norm
- Digital Marketing expertise, including CRM/email marketing, PPC, SEO, and Social Media.
- Proficient copywriting skills to support enhancement of content developed internally and by agency partners
- High level of negotiation and influencing skills
c£60-65,000 Base + 10% Bonus
3-days in the office
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